Florian P.

As an independent consultant, I support VSEs, SMEs, e-commerce brands, and B2B companies in their acquisition strategy and digital performance.

I work on all SMA levers (Meta, TikTok, Pinterest...) as well as Google Ads, with an approach focused on creative performance, ad account structure, and data quality feedback.

Each assignment begins with a discussion to understand the company's objectives, needs, constraints, and operations. This is followed by a complete audit of the acquisition ecosystem: platforms used, target audiences, messaging, conversion funnel, creatives, and tracking. The aim is to consider both strategic ambitions and on-the-ground realities.

Each company has its own challenges. My role is to identify what works, what hinders, and to propose useful and actionable recommendations, without a one-size-fits-all method.

I intervene in both one-off missions (restructuring, launch, testing) and long-term support, with monthly monitoring, analyses, clear reporting, and close collaboration with internal teams.

Upon joining Mentor Marketing, I participated in the launch and **development of the SMA offering**, which did not yet exist within the agency (a 100% Google Ads agency). The idea was to integrate Meta, TikTok, and Pinterest as complementary levers to the existing expertise, with a real data-driven acquisition approach.

I contributed to **structuring the initial methodologies based on my previous experiences**: defining client needs, account organization, media strategy, choice of messages and formats, and performance monitoring. All with a particular focus on profitability (ROAS, CAC, leads) and customer journey coherence.

I also directly managed the implementation and optimization of campaigns, in collaboration with the teams. I do not intervene technically on tracking, but I define the needs to ensure good data feedback.

Finally, I mentored junior team members on understanding platforms, campaign structuring, and performance analysis.

This was a role that required building everything from scratch, adjusting, and testing. Not everything always worked as planned, but this period was very formative and allowed me to gain perspective on what developing a human-sized agency truly entails.

At Digitaleo (formerly Kamp’n), I supported a diverse client portfolio (BUT, Les Petits Culottés, Saint Maclou, O2, La Tribune…), managing over €1.5 million in annual media investments.

I managed both the acquisition strategy and the operational implementation on Meta, Google Ads, Pinterest, TikTok, and X, with a clear objective: to improve overall performance, beyond just advertising campaigns.

To achieve this, I relied on data analysis, user behavior, creative quality, conversion funnel optimization, targeting, and tracking monitoring (a key performance element).

In direct liaison with internal teams and client teams (developers, creatives, CRM, e-commerce) as well as ad networks, I worked on very concrete issues: biased attribution, declining profitability, overly long funnels, disconnected landing pages, frequency problems...

I also contributed to developing acquisition strategies and led webinars dedicated to creative performance and tracking evolution (tagging plan, event tracking, cross-platform consistency). The objective was always the same: to provide a clear and actionable reading of the results to guide business decisions.

This role combined strategic vision, data rigor, creative demands, and on-the-ground support.