Florian Ortega

Supporting the Product team in UI/UX monitoring, including: Analyzing user needs and optimizing user journeys. Creating wireframes, prototypes, and ergonomic visual interfaces. Collaborating with teams to ensure seamless integration of deliverables. Continuously improving existing products to maximize their effectiveness and user-friendliness. All to ensure digital solutions that are aesthetic, intuitive, and high-performing.

Initially taking on the creative profile role within the team through the UX/UI approach, then addressing design as a whole, whether in website design, CRM content, or social media content, both static and motion.

As a UI/UX designer, my role is to create interfaces that combine aesthetics and functionality to ensure an optimal and intuitive user experience. I translate ideas into clear and intuitive designs, relying on ergonomic principles, user needs analysis, and visual consistency. Every element I create aims to streamline interactions while meeting project objectives, whether it involves detailed mockups, prototypes, or custom solutions.