Florian N.

• Collection and Analysis of data and customer feedback to establish new practices for commercial services.

• Establishment of the Strategy, and Execution of Commercial Strategies and Change Management.

• Oversee procedures by providing guidance and feedback for the design of new processes or procedures.

• Provision of advisory services to the Group Chairman on transformation/change initiatives for the group companies.

• Design and implementation of the Growth as a Service (GaaS) solution (strategic design, processes and culture as a service), Structuring and leading a cross-functional team: Strategy, Marketing, People.

Achievements

GoNet:

+ 400% qualified leads on the website.

+ 140% Social Media interactions.

+ 15,000 unique visitors.

MetaFinanciera:

+ 63% qualified leads on the website.

• Branding and corporate identity.

• Corporate website design.

• Collection and Analysis of data and customer feedback to establish new practices for commercial services.

• Establishment of the Strategy, and Execution of Commercial Strategies.

• Built, structured and led the revenue office from 0 to 100: sales, marketing, and customer success.

• Designed strategic roadmaps, Implementation of transversal action plans & Supervision of revenue generation operations including:

Redesign of the corporate website, Customer acquisition pipeline (direct/indirect sales, paid social networks, brand strategy, lead generation) & Retention (activation, engagement & upsell), Qualitative feedback for product development and strategic partnerships.

• Implementation of agile procedures and analysis of daily/weekly/monthly metrics (KPI/OKR) to drive a high-performance, customer-centric, data-driven and meritocratic culture.

• Creation of processes and playbooks, organization of team building workshops and implementation of best practices to operate efficiently and with great agility, responding to the adaptation processes of the COVID-19 pandemic to enable work remotely by leveraging digital capabilities.

Achievements

Marketing:

+473% interactions.

+819.6% audience additions.

+122.6% pre-leads.

+54% qualified leads.

+128% converted leads.

• 33.6% avg conversion rate.

• Only 44.7% budget used.

Sales:

+ 9900% sales in 6 months (from 2 to 200 SaaS new monthly subscriptions in 6 months).

+ 52100% unique customers traction (from 2 to 1,044 in 6 months).

+306% year-on-year sales volume.

• Months 1-7: from 2 to 1,044 unique customers traction.

+54.1% invoiced sales value.

+113.2% cumulative sales (plan vs reality).

Customer Success:

+64.10% customer onboarding.

+58.21% operational customers.

-58.4% churn rate.

-50.2% incidents.

-89.3% uptime integration of AVG clients.

Partnerships:

• Uber, Rappi, Didi, Zettle, TouchBistro, UEats, Deliverect, among others.