Freelancer profile translated to English.
Back to original languageAbout Florian
I am Florian, a freelance Creative Copywriter & Brand Content Strategist with 8 years of experience in creative agencies (Publicis, TBWA, Lonsdale, Hungry & Foolish, Heaven…).
I have worked with brands such as Apple, Garnier, French National Football Team, McDonald's, Paris Saint-Germain x Brawl Stars, Caisse d’Épargne, Super U, Krys, Paris 2024.
Today, I help brands and startups create ideas that truly matter: campaigns, social content, brand storytelling, video scripts, activations, 360° concepts.
Always with one obsession: generating attention, engagement… and results.
My approach is at the intersection of strategy and execution.
I don't just write: I challenge briefs, build insights, think ideas for platforms, and deploy them with creative, marketing, and product teams.
What I can bring you:
• A social-first and mobile-first vision
• Creative concepts designed for performance
• A strong digital, pop culture, and creator culture
• An ability to transform strategy into concrete, actionable content
• Smooth collaboration with your teams (CMO, growth, marketing, product)
I work on:
– Brand platforms and positioning
– 360° campaigns and activations
– Social media and influence
– Video, short-form, and ads
– Naming, taglines, and storytelling
– Product launches or rebranding
– Editorial strategies and content factory
Bonus: passionate about sports, tech, cooking, and internet culture, I constantly monitor trends, formats, and new uses (AI, creators, creative performance…).
Sectors: FMCG, retail, sports, luxury, tech, SaaS, health, B2C, and B2B.
French
Native or bilingual
English
Fluent
Can work on-site
Paris (up to 10km)
Experience
- LonsdaleCopywriterDIGITAL AND ITJuly 2024 - April 2025 (9 months)Paris, FranceWithin the Brand Content team, I conceive and manage 360° campaigns combining brand strategy, storytelling, and performance for B2C and B2B clients.I create advertising and editorial concepts that translate brand positioning into engaging narratives, adapted across all channels (social, film, print, digital, retail).- Conception and supervision of integrated campaigns (films, social content, digital activations, print materials).- Definition of brand messaging platforms, taglines, and tone of voice.- Close collaboration with Art Directors, Motion Designers, and Production teams to ensure creative consistency and timely delivery.- Facilitating strategic brainstorming sessions and presenting innovative ideas to clients.- Participation in the international deployment of campaigns and coordination of multiple stakeholders (marketing, planning, production).- Brand Strategy / Positioning / Branding- Client Presentations
- AUDITOIRECopywriterCONSULTING AND AUDITSSeptember 2023 - April 2024 (7 months)Paris, FranceI developed content and influence strategies for international brands, transforming cultural insights into engaging campaigns. I supported clients in defining their communication platforms, producing social-first content, and structuring high-impact digital initiatives.- Social media / brand content strategy and copywriting for Caisse d’Épargne as part of their partnership with the Paris 2024 Olympic Games Flame Relay- Internal and external presentations- Creation of influence and cultural/sports partnership initiativesClient: Caisse d’Épargne
- PUBLICIS CONSEILCopywriterDIGITAL AND ITNovember 2022 - May 2023 (6 months)Paris, FranceWithin the Beauty Factory unit, I developed and supervised global campaigns for Garnier (L'Oréal Group). My role was to ensure creative and narrative consistency, from conception to production.- Conceptualization and writing of global and local campaigns for Garnier (in English)- Development of cross-channel creative concepts (TV, digital, social) and writing of scripts, taglines, and content adapted to different media.- Close collaboration with strategic, design, and production teams to ensure campaign consistency and impact.- Oversight of post-production, monitoring of shoots to ensure the quality and fidelity of creative execution and messaging.- Presentation and defense of concepts to clients, with final campaign approval.
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Education
- Master's Degree (M2), Communication StrategiesISTC2016Master 2 (M2), Stratégies de communication
- Bachelor's Degree, CommunicationISTC (Institute of Communication Strategies and Techniques)2016Licentiate degree, communication