Freelancer profile translated to English.

Description

My 11 years of experience in various consulting firms have given me a broad understanding of companies' challenges, concerning both strategic and operational issues.

I have participated in the opening of distribution networks in different countries (Iraq, Algeria, Philippines), revamped the customer experience of a major B2B distributor, taken on transition management roles, defined omnichannel and digital marketing strategies, and managed international projects around CRM and e-commerce.

One dimension is fundamental for me in all projects, from the most strategic to the most operational: the client/user.

In parallel to my freelance activities, I am developing my own startup in the coffee world.

Industry field of expertise

Languages

French
Native or bilingual
English
Fluent
Spanish
Native or bilingual

Workplace preferences

Can work on-site

Neuilly-Plaisance (up to 50km), Paris (up to 30km)

Groupe SEB
International D2C Project Management
June 2024 - Today (2 years)
Lyon, France
I support the D2C Group team on structuring projects with high impact, combining digital transformation, operational performance optimization, and international team alignment.
Multi-country e-commerce replatforming (4 countries): Objective: Modernize the digital infrastructure to support D2C growth internationally
- Analysis of the existing platform: assessment of UX, tech, and operational pain points
- Recommendation of a new e-commerce solution (build vs. buy, selection criteria, benchmarks)
- Facilitation of co-construction workshops with group stakeholders (CRM, Marketing, Supply, Finance) & local teams (D2C leads, Ops, CRM, Finance)
- Modeling of the future solution's projected P&L (platform costs, ROI, revenue growth)
- Project scoping
CRM operational model redesign – Multi-country project management Objective: Enhance operational efficiency and local activation capacity by facilitating the evolution of CRM practices towards a more agile model
- Analysis of existing practices in 4 high-potential countries
- Identification of CRM optimization levers: integration, agility, campaign effectiveness
- Scoping of a pilot project (POC) to explore a more fluid, performance-focused model
- Structuring of governance, definition of success KPIs, stakeholder coordination
- Support in the operational implementation of the new model
Lido
Marketing Manager
TRAVEL AND TOURISM
June 2023 - Today (3 years)
Paris, France
Support of the Marketing Manager on all subjects within her scope:
Target definition
Acquisition strategy definition
Selection and monitoring of service providers and communication agencies
Management of the web tracking overhaul
Identification of performance levers
Marketing performance management
Digital Marketing Strategy Marketing Webmarketing Strategy E-commerce Tracking Performance Management
Forts de café
Founder
December 2020 - Today (5 years and 6 months)
Change the way coffee is consumed in France? That's our goal. Giving you easy access to REALLY good, sustainable, and responsible coffee is the mission of [Company Name].