Freelancer profile translated to English.
Back to original languageAbout Florian
⏱️Your SEA action plan within 48 hours
⚡5 years of experience in paid acquisition
🎯 Former Agency Consultant @advency
🚀 Complete Support: Ads, Tracking, Analytics & Landing pages
⚙️ +200 training sessions delivered @Izidigi & @Ditesco
Why hire me?
I've collaborated with various clients (SMEs, freelancers, startups) to optimize their performance, with budgets ranging from <€1k to +€100,000/month.
My skills:
🚀 Google Ads & Meta Ads (Facebook Ads) campaign management
🛠️ Tracking & Web Analytics via Google Tag Manager & Analytics
📈 Setup of automated reports on Looker Studio
📖 Training on Google Ads, Meta Ads, Google Analytics, and Looker Studio
Additional services:
🎯 Google Consent Mode implementation & CMP setup
⚙️ CRO Support & Consulting (GA4, Hotjar)
My references:
Claro Avocats: Complete support in their Google Ads strategy
-> +60% leads at equivalent budget between the first and second month (optimization)
Wifina (Credit): +2 years managing Google Ads, Meta, Bing & TikTok Ads
-> Reduction of cost per lead by 4 in 1 year of paid acquisition
Les Moulins de la Forge: Google Ads Management & GTM Tracking Configuration
-> Transition from €40 cost per lead to €26 compared to performance before my intervention
Client testimonials:
"Florian contributed to the development and visibility of my Road Law firm in Paris." - Maître Quentin Claro, lawyer.
"A pleasure to meet you and work with you." - David, Web Lead France.
"The volume of leads generated is incredible and your initiatives allow us to constantly test new strategies on new platforms." - Philippe Ernst, Belgian broker.
The extras?
🏆 Tracking & Consent Mode Setup
👉🏻 A senior expert with +5 years of experience
✅ Agency-level quality of service
🤳 Free Google Ads Audit
📅Let's schedule a meeting
I respond in under 1 hour, when can we chat?
French
Native or bilingual
Remote only
Primarily works remotely
Experience
- Ellipsis avocatsFreelance Google Ads & Landing PageDIGITAL AND ITApril 2023 - Today (3 years and 2 months)Paris, FranceMulti-practice law firm (medical, personal injury, tax law, criminal law...)🎯 Google Ads campaign setup & creation of several landing pages🥇 Performance analysis and optimization📈 Result: obtaining many leads despite small budgets to favor overperformance
- Halles de quercampsFreelance Google AdsDIGITAL AND ITNovember 2023 - Today (2 years and 7 months)Paris, FranceE-commerce for Alcohol products🎯 Google Ads campaign setup🥇 Performance analysis and optimization🌐 Configuration of additional modules for tracking (Data layer, product feed, etc.)📈 Profitability achieved since takeover at almost 2 (1 euro spent brings back two, including margin and advertising budget)
- BPACFreelance Google AdsDIGITAL AND ITOctober 2023 - Today (2 years and 8 months)Paris, FranceE-commerce for ultrasound products and related equipment🎯 Google Ads and Google Shopping campaign setup🥇 Performance analysis and optimization🔢 Analysis on Google Analytics 4 and CRO recommendations📈+4 ROAS: increased from 9 ROAS to 13 with seasonal peaks up to +20
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Education
- Google Ads CertificationSkillshop2019Certifications relatives à tous les leviers publicitaires présents dans la plateforme Google Ads : Youtube, Ads, Shopping, Display. Cette formation valide les connaissances indispensables pour gérer et optimiser les campagnes sur la régie pub de Google.
- Master's Degree in Print Media/WebEuropean Institute of Journalism2015Ecole plurimédia (radio, télé, presse écrite/web). Spécialisation avec les outils du web et de la communication digitale. Apprentissage également de l'écriture web, copywritée.