Freelancer profile translated to English.
Back to original languageAbout Florian
🌟Expert Facebook Ads, Instagram Ads & Google AdWords since 2017, I specialize in generating qualified leads with high conversion potential.
With a degree in marketing, I design impactful advertising campaigns to increase your revenue. I support you in your webmarketing strategy.
Formerly an Account Executive for Facebook in Ireland, I possess extensive expertise in the French market.
🎯Varied Expertise
In B2B and B2C- consulting, tech, food, health, mutual insurance, insurance, real estate, live performance, online training, energy renovation, services, Qualiopi, marketing, events, energy, SCPI, tax optimization, professional training, gardening, services...
✍️Services
Lead generation via SEA - Facebook Ads & Google AdWords Advertising
- Management and optimization of Facebook Ads, Instagram Ads, Google Ads, TikTok Ads advertising accounts
- Launching advertising campaigns according to your specifications
- Audit & recommendations on your customer acquisition strategy
- Creation of your Facebook Business Manager, Google AdSense
- Tracking setup via Facebook Pixel / Facebook Ads API (Meta Ads),
- Development of advertising copywriting and visuals,
- Performance optimization,
- Monitoring and reporting,
- Scaling and CPL optimization,
- Training for Facebook Ads and Instagram Ads
Natural Referencing (SEO)
- SEO Audit
- Keyword research
- Technical optimization
- Optimized content writing
- Link building
Website
- Creation of showcase/e-commerce sites
- Creation and/or optimization of landing pages, sales funnels
- Tracking implementation
✅My Strengths
- Former Facebook Account Executive
- Over 8 years of experience in various sectors
- Responsiveness and adaptability
- Adherence to CPL and lead qualification criteria
-> I invite you to contact me here, I will respond quickly.
French
Native or bilingual
English
Fluent
Spanish
Conversational
Remote only
Primarily works remotely
Experience
- Vox-Animali
On Malt
Meta Ads Campaign LaunchJuly 2026 - July 2026Mission to launch the first Meta Ads campaign for UnCompagnon.fr, a classifieds site for pets, for its 20th anniversary.Missions performed:
- Campaign strategy definition (objectives, audiences, creative angles) around the brand's anniversary
- Creation of 3 custom video formats according to the company's 3 personas
- Writing of ad headlines and copy, compliant with Meta policies (sensitive sector: animals)
- Full campaign setup (ad set structure, targeting, launch)
- Delivery of a steering brief with daily indicators to track
- KADO SASMeta Ads CoachingNovember 2025 - November 2025Consulting mission for an audit of a Meta Ads advertising account.Key performance points examined:✔️ Account Structure✔️ Campaign Objective✔️ Bid Type✔️ Budget✔️ CBO vs ABO✔️ Targeting✔️ Placements✔️ Pixel Tracking✔️ Conversion API Tracking✔️ Event Quality Score✔️ Visuals✔️ Landing Page✔️ Learning Phase✔️ Testing Methodology✔️Etc.
- Début de SérieFacebook Ads ConsultantAugust 2025 - August 2025Facebook Pixel implementation in a Shopify store. Facebook Ads consulting.
Reviews
Recommendations
JL
+2
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Education
- Master in MarketingIAE Grenoble2016
- Bachelor in Multimedia Technology ManagementIAE Montpellier2014