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Florian Lussagnet BonnefontFL

Florian Lussagnet Bonnefont

Social Media Manager

€500/day
Paris, FR
8-15 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Florian

Social Media Manager for ZEbet & ZEturf brands, freelance consultant since 2018 with over seven years of experience in social media management. I am available to any company and remain attentive to your various needs in: strategy, development, training and management of social media, social listening, content creation, support for social ads, etc.
  • French

    Native or bilingual

  • English

    Fluent

Can work on-site
Paris (up to 50km), Clermont-Ferrand (up to 30km), Lyon (up to 30km)

Experience

  • ZEturf / ZEbet (Groupe FDJ UNITED)
    Social Media Manager
    SPORTS
    August 2021 - Today (4 years and 10 months)
    Boulogne-Billancourt, France
    - Orchestrate and manage the Community Management of the ZEbet (sports betting) and ZEturf (horse racing betting) brands in various European markets;
    - Promote the image and product offering by engaging social audiences;
    - Develop interactions with different communities;
    - Development and production of content dedicated to social networks;
    - Management of a CM team and freelancers operating on social media;
    - Ensure product conversation and support with customer service.
    Social Networks Social Media Communication Marketing Content Marketing Communication Strategy Branding Community Management Team Management
  • Indépendant
    Communication and Social Media Consultant
    CONSULTING AND AUDITS
    October 2018 - Today (7 years and 7 months)
    Clermont-Ferrand, France
    - Consulting, management and training for social media for various companies and brands, some in collaboration with communication agencies.

    References: La Française des jeux | Stéphane Plaza Immobilier | Hello bank! | Bouygues Immobilier | Moulins Soufflet | Baguépi | Krys Group | Krys Audition | Oppo | Altarea Cogedim | Building Partners

    These agencies trust me: Castor & Pollux | Matter | Braaxe | Hungry & Foolish
    Communication Strategy Digital Communication social media strategy Community Management Social Networks Social Network Training Content Marketing Adobe Photoshop social ads planning development field community management Competitive Intelligence production monitoring customer relations
  • ISC Paris
    Social Media Manager
    EDUCATION AND E-LEARNING
    September 2020 - August 2021 (11 months)
    Paris, France
    - Design of a group and campus social media presence strategy;
    - Implementation of the social media plan to allow coordinated communication with other communication actions;
    - Creation and publication of regular content related to the communication needs of stakeholders (staff, students, alumni);
    - Participation in the optimization of the group's referencing, particularly through writing articles on the websites;
    - Creation and monitoring of various advertising campaigns (Facebook, Instagram, Linkedin...);
    - Management of community engagement and monitoring of the group's e-reputation;
    - Reporting and KPI monitoring using the following tools (Facebook Business, Agorapulse, Meltwater).
    Communication Strategy Digital Communication Social Networks Social Media Strategy Community Management Content Marketing Social ads

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Education

  • Master 2 Digital Strategy and Communication, e-Business and Social Networks
    Ecole Supérieure de la Publicité (Groupe ESP), Paris, France
    2016
  • Master 1 Innovations in Marketing and Communication
    Ecole Supérieure de la Publicité (Groupe ESP), Paris, France
    2015

Certifications

  • Google Ads Certification for Display Network Advertising
    Google Ads
  • Google Ads Certification for Search Network Advertising
    Google Ads

Skill set

Categories