Florian-Lhilyan Geffroy

In June 2024, I launched g.flo, my most accomplished project in terms of design, animations, and innovation. This site embodies everything I master in web design and development.

g.flo was entirely designed by hand, without any use of pre-defined templates or widgets, with meticulous attention paid to the smallest details.

What sets this project apart is the importance I place on heuristic principles and in-depth user experience analysis. Even before starting the design, I analyzed every aspect of the web experience of the world's leading web design agencies to optimize the site's navigation, ergonomics, and interactivity.

My goal: to offer an ultra-high-performance site, where every visual and functional element is designed to captivate the user.

Custom animations, created in JAVASCRIPT, GSAP, HTML, and CSS, play a key role in this experience. They are not just aesthetic; they create fluid and immersive interaction that keeps the user engaged and satisfied at every stage of their visit.

Key results:

• 5 nominations for best website of the day on reference platforms.

• A+ score on GTMetrix, a high performance indicator that guarantees optimal speed and efficiency.

• -2 seconds loading time, even with numerous dynamic animations on the site.

• 54 seconds: this is the average time each user spends on a page, demonstrating the site's attractiveness and ergonomics.

g.flo is more than a showcase site; it's a concrete example of what I can create for my clients: a unique design, an optimized user experience thanks to sharp heuristic analyses, and custom features that meet the most demanding needs.

What if your project became the next web benchmark? I will put as much creativity and rigor into its realization as I did for g.flo.

Culture Konnect is the first digital platform enabling the financing of Leisure Passes and Reading Passes for African youth, with the mission of democratizing access to art, culture, and digital training.

And that's where I come in!

Initially, I was hired as a freelancer to handle the graphic charter and the website. But after seeing my digital skills, Culture Konnect decided to continue the adventure with me long-term.

My role today is to:

• Regularly update the website to ensure a platform that is both accessible and stylish.

• Lead the entire digital strategy: create interactive content and implement marketing strategies to boost the platform's visibility.

• Combat the digital divide: I provide training, participate in conferences, and serve on juries for programs aimed at equipping young people with digital skills.

The idea is to pass on my knowledge and inspire others to discover the world of the web and digital creation... and frankly, I love it!

In 2021, FARI Analytics recruited me as a web designer and digital marketing manager for a project that immediately passionate me: creating the website for their DataFret product. My mission? To design an attractive, high-performing, and above all, well-indexed site.

The challenge was clear: make DataFret's offering elegant and modern. In the niche sector of transport and logistics, the goal was to break the mold to make DataFret THE benchmark for automated transport invoice control.

And guess what? We succeeded.

Since the creation of the site and the implementation of a solid digital strategy, the results speak for themselves:

+10x contact requests. Today, clients come naturally. It's pure Inbound!

+500% increase in organic traffic thanks to quality SEO. DataFret is ranked first on Google for "automatic transport invoice control".

30 blog posts ranked in the top 20 for strategic keywords.

3 clicks, that's all it takes for visitors to book an appointment with an advisor. An optimized user journey!

57 seconds: this is the average time spent on the main page, well above the average of 52 seconds. The design and ergonomics are captivating.

And it's not over.

Since January 2024, I continue to support DataFret as a freelancer. My role? Constantly optimize their site and refine their web strategy. A few days a month are enough to maintain high performance and an evolving digital strategy.

Are you a company in the transport & logistics sector? Go ahead and request an appointment with me. We'll discuss how I can help you achieve your goals.