Florian Lafarge

Are you looking for a copywriter who can tell your value, embody your identity, and convert your readers into customers… while understanding the operational challenges of your business?

This is exactly what I bring you.

A finalist for the CDRE trophy and trained in hotel management & operations, I have developed a keen understanding of what truly makes a business perform: a mastered customer experience, fluid operations, and communication that hits the mark. Today, I use this global vision to create texts that sell, engage, and strengthen your credibility.

My difference?

I know the field. I know how a department, a team, an establishment, a process works. I transform this concrete understanding into clear, impactful messages aligned with your real needs. Add to that a solid digital marketing culture, and you get copywriting that is both strategic and impactful.

A long-distance runner, marathoner, and trail runner, I bring the consistency, discipline, and resilience needed to deliver impeccable content, even under tight deadlines.

The projects I manage for you:

• Sales copy (conversion pages, presentations, brochures)

• Optimized web content (websites, landing pages, articles)

• Video scripts & storytelling

• Social media posts ready to perform

• Editorial identity & tone of voice

• Rewriting, optimization, and structuring of existing content

My goal is simple: to put your words to work for your results.

Looking forward to collaborating with you soon!