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Florian KallenbrunnFK

Florian Kallenbrunn

⚡️ SEO Consultant - SEO Audit, Link Building

€750/day
Lille, FR
8-15 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Florian

20 years of experience in marketing, including nearly 15 years in digital, with primary responsibilities in defining, implementing, and managing web strategies in Retail and Distance Selling.

I offer my expertise to act as:

🚀 SEO Consultant – Natural Referencing:
- SEO audit of your site/blog,
- Support in optimizing your site,
- SEO strategy construction: keyword research, crawlability optimization, content creation, internal linking, link building.
- Monitoring of your keyword rankings.

🎯 SEA and Display Consultant – Certified Google Ads:
- Creation and optimization of campaigns on the main PPC levers: Google Ads (Search, Display, YouTube, Shopping), Bing Ads,
- Implementation of Web To Store strategies to generate qualified and engaged traffic to your points of sale: Waze Ads campaigns, campaigns with other players depending on the objective and target audience.

📈 Certified Google Analytics Consultant:
- Audit of your Google Analytics account,
- Dashboard setup,
- Digital performance management and monitoring to help you optimize the customer journey and your conversion rate.

🖥️ WordPress Consultant:
- Creation of your website/blog,
- WordPress SEO optimization,
- Website maintenance.
I invite you to visit the WP site I created for my freelance activity:
chatterbox-conseil.fr

👉 I am also a certified LEGO® SERIOUS PLAY® Facilitator.
This method mobilizes collective intelligence by engaging your employees in solving complex problems such as:
- Definition of a strategy and its implementation,
- Optimization of a service strategy (marketing, product, communication, etc.),
- Development of a new business model,
- Implementation and monitoring of processes.

I would be delighted to discuss your project with you.

See you soon
  • English

    Conversational

  • Spanish

    Conversational

  • French

    Native or bilingual

Can work on-site
Lille (up to 50km), Lille (up to 30km)

Experience

  • ChatterBox Conseil - Indépendant
    Independent Web Marketing Consultant, LEGO® SERIOUS PLAY® Method Facilitator
    CONSULTING AND AUDITS
    October 2019 - Today (6 years and 8 months)
    Villeneuve-d'Ascq, France
    1/ I am an expert in strategy and web marketing to support my clients in:
    - the deployment of natural referencing (SEO) and paid referencing (SEA) strategies,
    - digital performance management,
    - the implementation of efficient Web To Store strategies to increase traffic to points of sale.

    2/ I am also a certified LEGO® SERIOUS PLAY® method facilitator to mobilize collective intelligence and engage your employees in solving complex problems.
    >> LAST ACTION: Facilitation of a workshop on eco-responsibility with 6 participants.
    Web Marketing Strategy SEO SEO Audit Google Ads SEA Google Analytics LEGO® SERIOUS PLAY® Method Google Search Console
  • Castorama
    Web Marketing Manager
    RETAIL (LARGE RETAILERS)
    August 2016 - September 2019 (3 years and 1 month)
    Templemars, France
    > Definition, implementation, and management of the web marketing strategy in a context of digital transformation for the brand.
    > Results achieved in 2017: 11.5% increase in visits vs 2016 by significantly optimizing ROI.
    > Cross-channel synergies: pioneer in the implementation of Google Store Visits campaigns: https://www.keyade.com/castorama-teste-synergies-cross-canal-google-store-visits
    Web Marketing Strategy SEO SEA Google Analytics Google Ads Google Search Console Team Management Google Shopping Tealium Omniture
  • Web Transition
    E-commerce Consultant
    DIGITAL AND IT
    March 2015 - August 2016 (1 year and 5 months)
    Marcq-en-Barœul, France
    > Projects carried out: e-commerce manager, online acquisition manager, e-merchandising manager, customer journey audit.
    > Clients: Castorama, Promod, Crédit Mutuel Nord Europe, Damart.
    E-commerce Audit Web Marketing Strategy SEA Google Ads SEO Google Search Console Google Shopping Google Analytics Omniture

Recommendations

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Alix De LoriolAD
+1
Former user and 3 other people have recommended Florian

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Education

  • Master 2 - Direct Marketing and E-commerce
    IAE Lille
    2005

Certifications

Skill set

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