About Florian
English
Conversational
Spanish
Conversational
French
Native or bilingual
Experience
- ChatterBox Conseil - IndépendantIndependent Web Marketing Consultant, LEGO® SERIOUS PLAY® Method FacilitatorCONSULTING AND AUDITSOctober 2019 - Today (6 years and 8 months)Villeneuve-d'Ascq, France1/ I am an expert in strategy and web marketing to support my clients in:- the deployment of natural referencing (SEO) and paid referencing (SEA) strategies,- digital performance management,- the implementation of efficient Web To Store strategies to increase traffic to points of sale.2/ I am also a certified LEGO® SERIOUS PLAY® method facilitator to mobilize collective intelligence and engage your employees in solving complex problems.>> LAST ACTION: Facilitation of a workshop on eco-responsibility with 6 participants.
- CastoramaWeb Marketing ManagerRETAIL (LARGE RETAILERS)August 2016 - September 2019 (3 years and 1 month)Templemars, France> Definition, implementation, and management of the web marketing strategy in a context of digital transformation for the brand.> Results achieved in 2017: 11.5% increase in visits vs 2016 by significantly optimizing ROI.> Cross-channel synergies: pioneer in the implementation of Google Store Visits campaigns: https://www.keyade.com/castorama-teste-synergies-cross-canal-google-store-visits
- Web TransitionE-commerce ConsultantDIGITAL AND ITMarch 2015 - August 2016 (1 year and 5 months)Marcq-en-Barœul, France> Projects carried out: e-commerce manager, online acquisition manager, e-merchandising manager, customer journey audit.> Clients: Castorama, Promod, Crédit Mutuel Nord Europe, Damart.
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Education
- Master 2 - Direct Marketing and E-commerceIAE Lille2005
Certifications
- LEGO® SERIOUS PLAY® Method Facilitator CertificationAvea Partners2019
- Google Analytics Individual Qualification CertificationGoogle2020