Freelancer profile translated to English.
Back to original languageAbout Florian
**SEO Web Writer**, I study your audience to better understand their needs, I write high-value-added content and strengthen your expert image.
Here's how I can help you:
- 🔍 Keyword research and writing using dedicated tools, such as SEMrush.
- 📅 Setting up an editorial calendar and sharing it, particularly via ClickUp or Airtable.
- ✏️ SEO writing for category/subcategory pages, blog articles, and product descriptions.
- 🤝 SEO and GEO optimization of existing content.
- 💻 Content integration on various CMS, such as WordPress, Prestashop, or Framer.
-🤖 Optimizing your web content for LLMs like Claude, ChatGPT, Gemini... (EEAT and strengthening your online expertise, structured data, relevant FAQs...).
Some of my references inweb writing**SEO**:
- B2B: Jamespot, Dydu, Oodrive
- E-commerce: Buycycle, Phytocea, MDTech
- B2C: Toulouse Climat, Abellio
- Sports: Meltonic
- Real Estate: iAD, Dubai Immo
- Travel and Tourism: Partir.com, Little Guests
- CBD: Nobilis, Kanavape, Green Owl
- iGaming: Flashscore, Techopedia, Machete
If you are looking for a reliable, autonomous, and available web writer, don't hesitate to contact me 👋
French
Native or bilingual
English
Native or bilingual
Remote only
Primarily works remotely
Experience
- Livesport s.r.o.Web Writing - SEO and GEOJanuary 2025 - Today (1 year and 7 months)Livesportdeveloped a mobile application available on iOS and Android: **Flashscore**.For this company, I regularly write content related to sports and major events (World Cup, AFCON, Champions League, MMA, Tour de France...).This content is optimized for SEO but also for LLMs, respecting the main GEO writing guidelines.
- MeltonicWeb WritingSPORTSJanuary 2024 - Today (2 years and 7 months)Paris, FranceForMeltonic🍯, I write blog articles directly related to endurance sports (running, trail running, triathlon, cycling).The topics covered are varied:- what to consume during exercise,- nutrition advice for training or racing,- highlighting the brand's products.This content aims to promote the brand's expertise to the endurance sports community, through practical and sourced advice, sometimes written based on feedback from professional athletes or personal experience.
- JamespotWeb Writing, Copywriting and SEOSOFTWARE PUBLISHINGJanuary 2020 - Today (6 years and 6 months)Paris, FranceJamespot💻 is one of the French leaders in collaborative software publishing.For several years now, I have been writing various types of content:- **SEO articles**, to position the blog on high-value queries- **Blog articles**, to feed the site with content that doesn't necessarily have an SEO purpose, but rather promotes an event, the brand, its latest news- **Downloadable resources**, such as e-books, guides, and white papers- Other tasks, such as translation, proofreading, and optimization of important site pages...
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Education
- Master 2 - International BusinessUniversité Marne La Vallée - Paris Est2015Commerce International
- Master 1 - Franco-German Management and MarketingUniversité Paris III - La Sorbonne Nouvelle2014Gestion et Marketing Franco-Allemand