Florian Guely

Built and implemented the execution strategy: business plan, market analysis, segmentation, product discovery, product positioning, ROI-based value proposition, business model, pricing, and go-to-market. Managed marketing, sales, CRM implementation, and fundraising. Created and led the operational team of 10 people (CFO, CTO, Head of Services, Product Owner, Developers).

Secured over €500k in funding, signed several key partnerships including the first client (€115k), and generated a sales pipeline of over €2M in 8 months.

First stint from 2016 to 2019 as a Sales Engineer at Meetsys (Knowledge Management software and services for technical industries). In 3.5 years, I consistently exceeded my sales targets and multiplied the territory's revenue by 6, notably accounting for over 80% of the company's new logos (SANOFI, BD, Gerflor...).

Second stint from late 2022 to 2024 after acquisition by the BASSETTI group, as Sales and Operations Director. I restructured the company, turning a recurring deficit of 40% of turnover (i.e., €500K) into profitability within a year, while signing new major accounts (RENAULT, STELLANTIS, ARIANEGROUP, SCHNEIDER ELECTRIC) to generate €1.1M in revenue.

Managed end-to-end sales cycles for complex software products (+10 product lines including PLM, CAD, Simulation, MES, IoT, Low Code) for a territory of mid-sized companies and large accounts (SOMFY, Schneider Electric, SEB...). I orchestrated sales and customer relations by coordinating with Presales, Portfolio Developers, Business Consultants, and Channel Partners to achieve 150% of my targets in my 2nd year, generating €1.3M in revenue.