Florian Favazzo Camous

Development of in-store merchandising strategy, optimizing layouts and collection placement according to seasons and promotions. Development & implementation of visual concepts for all points of sale, in line with brand identity. Collaboration with marketing and product teams to ensure cohesion between commercial strategy and product presentation. Design and development of window displays: Development of visual and scenographic concepts for store windows, respecting the brand's visual identity, to make them both attractive and commercial. Monitoring of commercial performance and adjustment of visual concepts based on results. Creation of POP UP stores: including research for creative concepts, 3D realization, material selection, and implementation of innovative themes to maximize impact. Analysis of market trends and consumer expectations to anticipate product presentation needs. Creation of the new store concept: Choice of materials/supplier benchmarking/management of cost per sqm. Budget management: Establish and manage merchandising project budgets and capex budgets. Design and validate store plans with our construction department. Management of a team of 5 people. Training and supervision of local teams on best merchandising practices.

Support purchasing teams in product offer development by providing merchandising solutions. Define key looks with stylists for merchandising books and window displays. Inter-team collaboration: Close work with marketing, design, interior architecture, and purchasing teams. Creative and trend monitoring: Anticipation of visual merchandising trends, competitor analysis, and proposal of new creative ideas. Project management: End-to-end management of visual development projects, respecting deadlines and budgets.

Responsible for Visual Merchandising in France & Benelux. Guardian of the visual identity of boutiques and window displays.