Freelancer profile translated to English.
Back to original languageAbout Florian
Hello, it's Flo.
Specializing in E-commerce and SaaS, I have a pragmatic approach to SEO: structuring your site and content so they become the obvious answer to your customers' searches.
Having been trained for over 3 years in an agency, I've worked on many topics (furniture, tech, services, etc.) and can quickly adapt to your environment to understand its nuances.
My areas of intervention:
Architecture & Strategy
- Audit & Redesign: I support your migrations and redesigns to secure your history (and avoid traffic drops post-launch).
- International: Deployment of clean multilingual strategies to reach new markets.
- Semantic Architecture: Creation of intelligent internal linking (silos) to guide Google and your visitors.
Anticipation & Content
- GEO (Generative Engine Optimization): A touch of anticipation to adapt your content to new AI-generated answers, without losing the fundamentals.
- Content Recycling: Optimization of existing content to maximize the ROI of what you have already produced.
- Copywriting & Link Building: Content that makes sense and links that bring real authority.
Looking forward to discussing your projects with you, see you soon!
French
Native or bilingual
English
Native or bilingual
Spanish
Conversational
Can work on-site
Lyon (up to 10km)
Experience
- SemjiSEO Project ManagerSOFTWARE PUBLISHINGAugust 2024 - February 2026 (1 year and 6 months)Lyon, FranceAt the intersection of SEO and Product (SaaS). I supported major clients and e-commerce businesses to maximize their platform usage and semantic ROI.Content & Semantic Strategy: Assistance in deploying large-scale editorial strategies (how to produce more and better).Onboarding & Training: Educating marketing teams on SEO best practices and using data to guide their writing.ROI Focus: Focus on content performance and identifying traffic opportunities (Quick Wins).
- JlooSEO ConsultantCONSULTING AND AUDITSAugust 2025 - Today (1 year)Nantes, FranceTechnical and data expertise serving complex visibility strategies.Technical & Semantic Audits: In-depth analysis of large site portfolios to identify immediate growth levers.Redesign Security: Technical management of migration phases (301 redirect plans, SEO juice preservation, post-launch monitoring) to ensure zero traffic loss.Data-Driven Support: Use of advanced analysis tools to cross-reference traffic and positioning data to refine strategies.Major Client Project Management: Coordination of actions (Link Building, Content, Technical) for clients with demanding market share requirements.
- NoiiseSEO ConsultantCONSULTING AND AUDITSSeptember 2023 - September 2024 (1 year)Lyon, FranceImmersion in the agency world: managing a multi-sector client portfolio (E-commerce, Lead Gen, Institutional).Global SEO Strategy Management: From technical audit to content recommendations, including link building.Complex Situation Management: Site migrations, algorithmic penalties, and structural redesigns.Field Approach: This is where I honed my methodology to quickly adapt to any CMS or market.
Reviews
Louis
M&L SAS
Reviewed on 2/21/2023
Excellent experience and fast work. I recommend Florian for your SEO projects!
Charlotte
CHARLOTTE K EURL
Reviewed on 11/3/2022
It's a pleasure to work with Florian. The work is meticulous and well explained.
Recommendations
JM
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Education
- Master 2 Management and International BusinessIae Lyon2021- Conseil et Stratégie - Développement International - Marketing Digital - Management des Organisations et Conduite du changement - Gestion de Projet
- Bachelor of Business and EconomicsMonash University, Australia2019- Digital Marketing - Marketing Insights - International Finance - Advanced Economics
Certifications
- Role of ContentSEM rush2022
- Content Marketing and SEO Fundamentals ExamSEM rush2022
