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Floriane RobinFR

Floriane Robin

Stylist, textile graphic designer and AD

€350/day
Strasbourg, FR
8-15 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Floriane

Hello!

I am a stylist, textile graphic designer specializing in the launch of young brands and fashion collection design.
I support you in the creation and development of your collections, textile products according to the specifications and the DNA of the brand, as well as in the positioning of your brand / brand strategy.

After more than fifteen years of experience, from young designers (Gayaskin, Brace) to major brands (Puma, La Redoute, Wolf Lingerie), from lingerie design, homewear, swimwear to sportswear, I have enriched my creativity through my travels and its multi-cultural exchanges.

I propose:
  • support-coaching to create your brand from A to Z.
  • creation of a strong and marketable brand strategy.
  • analysis/decryption of trends and competition.
  • creation of moodboard / collection theme / color range.
  • support sourcing of materials and search for clothing workshops
  • realization of style sketches / collection board
  • realization of sketches with technical indications (French, English and Spanish)
  • design of textile patterns, prints, placed patterns (Illustrator / Photoshop)
  • branding design: creation of brand or company logo, textile label and cardboard hangtag label.
  • photo stylist: organization of logistics and scenography of shootings.
I work remotely or in your premises and I travel for an appointment or a freelance mission according to your needs.
A unique and personalized work: to give my ideas, share my know-how, my values and my creative energy at your service!

I invite you to go to my site to see my offers, my portfolio:
and to fill out this short preparatory questionnaire to understand your project: We can then exchange by phone or video!



  • English

    Fluent

  • Spanish

    Fluent

  • German

    Basic

  • French

    Native or bilingual

Remote only
Primarily works remotely

Experience

  • WOLF LINGERIE
    WOMEN'S LINGERIE STYLIST-GRAPHIC DESIGNER
    FASHION AND COSMETICS
    January 2014 - January 2016 (2 years)
    Strasbourg, France
    • Design and development of women's lingerie collection private label -
    Exclusive collection creation for European and Australian clients
    (Carrefour, C&A, Oroton, Intimo...).
    • Design and development of the JARDIN SECRET brand
    (home sales, AKEO group).
    • Research, analysis and creation of seasonal trends, mood boards
    and color ranges.
    • Sourcing and selection of materials and prints according to
    trends.
    • Technical drawings and design of prints, embroideries and finishes.
    • Creation of the collection board according to the client's needs and
    consumer; respecting the brand's DNA and price objectives.
    • Works in a team with pattern makers, the key account,
    the methods agent, purchasing and developers in China.
    • Participation in fittings with the pattern maker.
    • Give briefs and creative directions to the factory stylist
    in Dongguan (China) for private label collections.
    • Creation of private label and Jardin Secret client catalogs.
    • Presentation of private label collections to clients with the key account.
    • Travel for collection development in Dongguan and Hong Kong.
    • Inspiration and sourcing trips (Interfilière trade show in Paris
    and shopping).
    Product design Graphic design Print design Drawing Design
  • PUMA
    APPAREL & GRAPHIC DESIGNER
    FASHION AND COSMETICS
    May 2016 - September 2018 (2 years and 5 months)
    Herzogenaurach, Germany
    • Exclusive creation of prints, concepts and story boards for clients
    international and European (Intersport, Foot Loker, Stadium, Décathlon,
    JD, Sport Direct, Asos, Zalando, India...).
    • Design of illustrations, all over prints, logos, embroideries, finishes and badges
    for clothing and accessories, while respecting the Puma identity.
    • Works in a team with graphic designers, stylists, product managers
    and developers.
    • Presentation of concepts and graphic ideas to the team.
    • Travel for collection development in Asia (Vietnam, China
    and Hong Kong).
    • Inspiration trips (Trade shows, trends and shopping).
    • Design of collections (clothing) for SMU projects in support
    of the style team.
    Graphic design Illustration Adobe Illustrator Adobe Photoshop Creative Logo design Product design

Recommendations

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Christian Lobet and 3 other people have recommended Floriane

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Education

  • LICENCE BAC +3 MODE EN DUO
    LYCÉE SÉVIGNÉ TOURCOING (59).
    2006
    Stylisme - Graphisme - Stages en bureau de style - Projet professionnel.

Skill set

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