About Floriane
French
Native or bilingual
English
Conversational
Experience
- En Deux MotsWeb Writer/CopywritingCULTUREJanuary 2018 - Today (8 years and 5 months)Namur, BelgiumGiving meaning and style to every word.My job? Finding the right words to capture attention, evoke emotion, trigger action.Specifically:I write advertising content (emails, landing pages, ads, banners, slogans...)I create impactful messages for social mediaI design conversion-oriented editorial campaignsI develop a tone of voice for brandsI optimize existing texts (with a keen eye on storytelling and user journey)My goal: To help brands communicate better, sell without being aggressive, convince without overdoing it.Whether it's to boost an offer, launch a product, or create a real connection with an audience, I write texts that do more than fill a page: they make an impression, they engage, they transform.
- Belgomedia GroupMarketing and Distribution AssistantJanuary 2017 - January 2021 (4 years)Management of the Télépro subscriber portfolio – Creation and management of promotional offers – Writing of advertising texts – Assistance with events and partnership projects.
- Belgomedia GroupWriterJanuary 2013 - January 2017 (4 years)Writing of Print and Web articles for Télépro – Layout – Preparation of TV program grids – Channel responsibility – Proofreading of articles.
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Education
- Certificate in EnglishBritish Study Center London2012Certificate in English
- Master's DegreeUniversity of Liège2012Master en