About Floriane
French
Native or bilingual
Experience
- Romy & CieArtistic DirectorCONSULTING AND AUDITSJanuary 2021 - Today (5 years and 5 months)La Roche-sur-Yon, France
- Definition of brand strategies and design of visual identities (positioning, values, competition)
- Management of 360° communication projects (print, digital, website, social media)
- Support for companies in structuring and developing their image
- Complete autonomous project management (consulting, creation)
- OcéwoodWeb Marketing and Communication ManagerRETAIL (SMALL BUSINESS)June 2019 - June 2021 (2 years)Aizenay, France360° Communication
- Management of the brand's global communication (PR, radio, TV)
- Development of promotional campaigns, newsletters, animations, etc.
- Improvement of web marketing strategy through Web Analytics
- Participation in the development of catalogs, product packaging, and other materials
- Creation of materials for sales teams
- Content writing and social media management
- Daily internal communication management
- Production of "SecretLab" videos and other topics
- Blog management
- Bodet SAGroup Communication ManagerTECHMay 2018 - May 2019 (1 year)CholetCORPORATE COMMUNICATION- Enhancing the group's image: management of corporate materials (formatting of the graphic charter, creation and management of printing), press relations, partnerships, website.- Development of a recruitment-focused communication strategy and plan to attract talent and limit turnoverINTERNAL COMMUNICATION- well-being at work: event management- information dissemination: internal newspaper, news, simplification of HR communication
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Education
- Master 2 (M2) Communication Strategies and ManagementIAE de Poitiers2017Compétences acquises : Élaboration de stratégies de communication Plan de communication Création d'un MOOC Audit Communication responsable, territoriale, de crise, ....
- Master 1 Communication Strategies and ManagementIAE de Poitiers2016Compétences acquises : conception de projet de communication de l'idée à la réalisation finale avec l'invention du concept, de la stratégie de communication, l'élaboration d'un plan de communication ainsi que l'analyse de la concurrence, des cibles ...