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Floriane GuillainFG

Floriane Guillain

Editorial consulting // Design & writing

€600/day
Caen, FR
8-15 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Floriane

Juggling words, concepts, ideas...
At the crossroads of communication and journalism, I create editorial content to give substance to an identity, offer it new forms, new colors, and why not, open the door to unexplored paths.

Commitment, general interest, sustainable development, but also environment, urban planning, landscape...
I enjoy supporting the builders of imagination, those who shape society, territories, ways of being in the world and of making the world.
  • Spanish

    Fluent

  • English

    Fluent

  • French

    Native or bilingual

Remote only
Primarily works remotely

Experience

  • FABRIQUE DE JARDIN
    Author // Copywriter
    PRESS AND MEDIA
    March 2018 - Today (8 years and 3 months)
    Paris, France
    Les Éditions Fabrique de Jardin invent new forms of expression, intended to inspire ideas and open up possibilities for imagining and implementing a new conception of our relationship with the world, the territory, the landscape, and living things.

    Fabrique de Jardin was born in 2016 with the creation of the Garden_Lab magazine. A sensitive reading object, Garden_Lab is designed as an inspiration notebook that offers another vision of this external universe, integrated into our habitat, through new subjects or treated with original and new angles. Garden_Lab puts human experience back at the center of the garden and echoes the creativity, passion, or simply the curiosity of men and women for this living space.
    Copywriting Editorial strategy Communication Community management Journalism
  • HAVAS EVENTS
    Content Manager
    PRESS AND MEDIA
    May 2015 - January 2017 (1 year and 9 months)
    Paris, France
    Editorial consulting and content management (conferences, conventions, forums, festivals, exhibitions, etc.):
    - Definition and deployment of the brand/event content strategy: editorial line, themes, formats, programming, engagement, outreach;
    - Coordination of internal teams and service providers: editors-in-chief, graphic designers, infographic designers, video production, etc.;
    - Speaker management;
    - Content design and writing: print, web, videos, etc.

    A MEMORABLE EVENT?
    La France s'engage - The Forum (2016 & 2017)
    http://lafrancesengage.fr/
    -> Definition of the event's content strategy (editorial line & formats)
    -> Management of the Agora's programming (round tables, key speakers...)
    -> Design and writing of exhibition content (award winners)
    La France s’engage is a label that rewards the most innovative projects serving society: education, culture, solidarity, ecology, health, citizenship....
    Copywriting Editorial strategy Project management Content marketing Communication strategy Communication

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Education

  • Master 2 / MSc International Events Management
    EM Normandie
    2015
  • Bachelor of Arts (BA) - European Business Administration
    University of Portsmouth
    2012

Certifications

Skill set

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