Freelancer profile translated to English.
Back to original languageAbout Floriane
🎯 Do you want us to highlight your brand so that it is memorable for your target audience? Your story is my passion and I have made it my profession.
I offer you tailor-made, high-quality, structured editorial content that will arouse emotion to persuade your audience.
Trained in copywriting and optimization techniques, your company will also gain visibility effectively.
⏱ And all this in record time: Because my strength is also my speed of execution and my ease in delivering on the requested date.
Together we can improve your visibility, strengthen the bond of trust created with your prospects in order to improve your conversion rate and sustain the relationship.
My editorial formats:
✔ SEO blog articles
✔ Webzine articles
✔ Opinion articles / Columns
✔ Guides
✔ Web page content
✔ French and English newsletters
✔ White papers
✔ Collection and transcription of interviews
✔ Social media posts
My favorite sectors: Fashion, Culture and Art, Tourism
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Graduate of a Master's in Management specializing in Corporate Communication, my eclectic background
and international has given me a cross-functional vision of the company's communicative approach.
Writing being the common denominator in all my past assignments, my pen has been sharpened to
become the tool through which I best transmit Brand Content.
Over the years since graduating, I have honed my knowledge and skills in various sectors of activity. I have written for diverse sectors such as Aeronautics, IT, International and National Education, International Economics, Culture and Fashion.
For any information request, contact me at the address:
📧
English
Fluent
Italian
Fluent
French
Native or bilingual
Remote only
Primarily works remotely
Experience
- KAIHI SASSEO Web EditorTRAVEL AND TOURISMFebruary 2023 - Today (3 years and 4 months)Lille, France- Writing detailed articles on tourist destinationsApproximately 2000 to 2500 words per day- Optimization of articles according to SEO rules
- 1upAgencySEO Web EditorDIGITAL AND ITDecember 2022 - December 2022Lille, France- Writing articles of 500 to 1000 words on various subjects (gardening, trends, tourism, education, decoration, fashion)Production of approximately 6 to 8 articles/day- Verification of SEO optimization of articles
- SKEMA Business SchoolCopywriter/Videographer - Marketing DepartmentEDUCATION AND E-LEARNINGMay 2019 - April 2020 (11 months)Lille, Hauts-de-France, FranceDIGITAL MARKETING:o CRM program: participation in the newsletter program plano Website: updating the program pages of the French site;PROMOTIONAL VIDEO SHOOTING:o Pre-prod:*Creative concept research*Preparation of interview templates*Planning of filming according to human, technical and administrative constraintso Post-prod:*Filming and editing videos (French and English)*Writing the promotional message in line with the programs in the business school's portfolio (slogan, tagline)*Writing English and French subtitles*Insertion and optimization of keywords, titles and descriptions of videosWEB COMMUNICATION:o Website: Writing and programming SKEMA news articles for the homepageo Communication campaigns: Preparation of editorial and infographic elements, monitoring of various media (layout, format, SEO optimization)
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Education
- Cultural StudiesUniversity of Lille2021Promotion 2020-2021: Licence Etudes culturelles en auditeur libre Animé par Isabelle Paresys, Maîtresse de conférences et chercheuse en Histoire culturelle// Senior lecturer in Cultural History: -Histoire de la mode et des apparences -Cultures matérielles et visuelles de la mode (la Bio-histoire du vêtement et étude d'un costume de cinéma)
- Specialized Master's in work-studyEcole Supérieure de Management en Alternance (ESM-A)2012Institut Supérieur d’Études en Alternance du Management (ISEAM-ESM-A) à Marne la Vallée Management général : - Communication et Publicité - Marketing - Techniques de Recrutement - Techniques de Négociation - Ressources Humaines - Droit des contrats - Comptabilité - Commerce International - Géopolitique... + réalisation d'une analyse sectorielle sur Decathlon + réalisation d'un rapport de stages
Certifications
- SEO ReferencingWalter learning2021