Freelancer profile translated to English.

Description

Passionate about fashion and aesthetics, with a strong sensitivity to trends, silhouettes, and visual harmony, I create impactful, modern, and coherent universes that enhance brand image and increase in-store attractiveness.

I offer my services to support brands and retailers in their visual merchandising projects, space optimization, and strategic layout deployment.

Visual merchandising professional with over 13 years of retail experience, specializing in sales floor optimization, collection showcasing, and brand visual identity management. Sales performance and indicator analysis, creation of coherent customer journeys, window and mannequin styling, and deployment of visual concepts and standards across multiple stores. Experience in supporting and training teams to ensure qualitative execution aligned with commercial objectives.

Languages

French
Native or bilingual
English
Basic

Workplace preferences

Can work on-site

Lyon (up to 50km)

Subdued
Area Visual Merchandiser
FASHION AND COSMETICS
January 2025 - January 2026 (1 year)
Lyon, France
Coordination and management of Visual Merchandising for several stores in the South of France. Adaptation of guidelines according to store typology and commercial context. Performance analysis and consequent visual optimization. Visit planning, quality control, and structured reporting to headquarters. Field support: training, coaching, and skill development for visual merchandiser and sales teams. Support during store openings and reconfigurations. Analysis of store photo reports and sending corrections to ensure compliance and optimize VM layouts. Guarantee of strategic alignment between headquarters and the field.
H&M Cordeliers
Visual Merchandiser
FASHION AND COSMETICS
August 2022 - June 2024 (1 year and 10 months)
Lyon, France
Analyze sales performance and indicators to optimize layouts and maximize the commercial impact of collections. Design and style window displays and mannequins to enhance attractiveness and visual coherence in-store. Deploy merchandising workshops for teams to energize practices, share fashion knowledge, and develop a more playful and engaging approach. Train and support sales teams on visual standards, ensuring brand image respect and highlighting trends.
Participate in store rebuilds and transitions, ensuring space restructuring, alignment with visual standards, and showcasing collections during concept evolutions.
H&M Lafayette
Visual Merchandiser
March 2018 - August 2020 (2 years and 5 months)
Paris, France
Analyze sales performance and indicators to optimize layouts and maximize the commercial impact of collections. Design and style window displays and mannequins to enhance attractiveness and visual coherence in-store. Deploy merchandising workshops for teams to energize practices, share fashion knowledge, and develop a playful and engaging approach. Participate in the deployment and highlighting of collections in collaboration with renowned guest designers such as Paco Rabanne, Alexander Wang, and Kenzo, ensuring the showcasing of creative universes and brand codes.