Freelancer profile translated to English.

Description

After several years working with brands – inagencies**, for **advertisers**, or in **startups– I understood that social networks are more than just a channel. They are vectors of emotion, adherence, and engagement.

Today, I work across the entire digital communication cycle: consulting, strategy, coaching, content production, advertising, project management, content production, advertising activations, video editing...

My goal?To develop your online visibility to concretely serve your business ambitions.

🎯 My approach?

An alchemy of creativity, authenticity, and precision, to produce content that captivates and converts.

A personalized, tailor-made strategy; by fully immersing myself in your world, I become a natural extension of your brand.

🚀 Together, let's boost your digital presence!

👋 Looking for support in digital communication? Let's chat!

Industry field of expertise

Languages

French
Native or bilingual

Workplace preferences

Can work on-site

Paris (up to 50km), Le Plessis-Robinson (up to 30km), Aix-en-Provence (up to 20km)

SOCIAL KILLERS
Digital Marketing Manager
SOCIAL NETWORKS
September 2024 - March 2025 (6 months)
Paris, France
Launch of a Haircare brand at Monoprix
Framing, project management, communication strategy consulting
Social media management (TikTok | Instagram)
Content production: media, podcasts & talks, street interviews, reaction videos, bootcamps, masterclasses...
Coordination of all shoots in partnership with influencers and UGC content creators
Performance monitoring, reporting, and optimization
Social Media Shoot Organization Filming Influencer Marketing Product Launch
Auguste et Louise
Social Media Manager
SOCIAL NETWORKS
July 2021 - July 2024 (3 years)
Paris, France
Project management and client lead for 8 clients in Sectors: Food | Design | Fine Arts | Construction | National Unions | Chambers of Commerce and Industry | Events...
Consulting, strategy, recommendations
Social Media Advertising (SMA), budget management and ad campaign activations
B2C and B2B Community Management
Content production management and oversight (from briefs to deliverables)
Web copywriting
Client relations and internal coordination with teams
Sourcing and developing influencer strategies
Performance reporting: organic and paid
Benchmark, social media and client monitoring, and e-reputation
Mentoring an apprentice
Social Media Client Management Digital Project Manager Strategic Recommendation Social Advertising
Web Transition
Digital Consultant - E-merchandiser
E-COMMERCE
January 2021 - July 2021 (6 months)
Paris, France
Optimization of product pages and e-commerce journeys to maximize purchase decisions
Enhance product presentation
Ergonomic optimization of a site category (filters...)
Weekly reporting
Cross-selling / Up-selling
Cross-sell Up-selling UI/UX Design E-commerce

Check out Floriane's experience

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Signup to reveal

Manager of Communication Companies
Ecole Supérieure de Publicité
2019
Graphic Designer - Creator of print and web communication materials
MJM Graphic Design
2017

Check out Floriane's education

Floriane Besset

Social Media Manager | Community Manager

About Floriane

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