Freelancer profile translated to English.
Back to original languageAbout Floriane
I help leaders of scale-ups, SMEs, and tech companies structure their marketing and communication to support growth, accelerate go-to-market, and create lasting business alignment.
For over 15 years, I have held marketing and communication management positions in demanding environments – startups, scale-ups, SMEs, mid-cap companies, and large groups – with a single driving principle:making marketing a business driver for the company to reach the next level.
🔍Are you in one of these situations?
- Stagnating growth despite a good product
- Unstructured marketing or too dependent on operations
- Lack of a clear go-to-market vision
- Misaligned internal teams: marketing, sales, product, CSM
- Need for senior expertise without hiring a full-time CMO
- Transitioning through a strategic phase: launching a new offering, pivoting
- Need for marketing support
- Maternity/paternity leave coverage
3 Collaboration Modes:
1️⃣ Part-time CMO / Fractional CMO / Interim Manager
Strategic marketing leadership, part-time or for a defined period, including maternity/paternity leave cover.
Objective: Secure the trajectory, maintain performance, prevent disruptions.
2️⃣ Strategic Consulting & Marketing Advisory
Targeted missions on:
positioning,
offerings,
marketing roadmap,
rebranding,
preparation for fundraising or sale.
Objective: Restore clarity and meaning where there is too much complexity.
3️⃣ Coaching & Support for Marketing Directors
Individual support on:
- Taking on a new role,
- Executive committee presence,
- Media training & personal branding,
- Structuring the marketing function,
- Performance-driven management.
- Objective: Grow marketing leaders, sustainably.
Let's start?🙂
French
Native or bilingual
English
Fluent
Can work on-site
Paris (up to 50km)
Experience
- Piemo 〽FounderJune 2025 - Today (1 year and 2 months)Paris, FrancePart-Time CMO / Outsourced Marketing ManagementSupports and advises companies in their acceleration phase, and structures organizations looking to reach a strategic milestone.
- numeumSteering Committee MemberFebruary 2024 - Today (2 years and 6 months)Leads the Marketing and Sales Club of Numeum, the leading digital trade association in France.+1500 marketing and sales decision-makers within the community.
- Data Legal DriveMarketing and Communication Director | Board MemberJuly 2020 - June 2025 (4 years and 11 months)• - Management Committee Member: steering global strategy, considering Data Legal Drive issues, and working cross-functionally with all teams• - Define the global marketing strategy across the entire customer lifecycle (acquisition, onboarding, retention, referral, etc.) and identify the best levers (digital, events, etc.) to become the reference in our market• - Deploy CRM and implement marketing automation strategy• - Structure the Marketing team and optimize processes• - Contribute to Data Legal Drive's brand awareness: press relations, partnerships, etc.• - Define the editorial and brand content strategy• - Create high-value content for our clients and prospects, diversify formats• - Lead the marketing launch of new products and offerings, both in France and internationally: pricing, packaging, etc.• - Ensure continuous market monitoring and identify new market opportunities• - Determine and allocate the marketing budget to achieve set objectives
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Education
- Lean IT Foundation Certification HubSpotLean IT Foundation Certification HubSpot
- Master, Digital Communication and Media / MultimediaISCOM2012Master, Communication numérique et média / multimédia