Freelancer profile translated to English.

Description

Experienced Ads Consultant, I help companies grow their revenue and visibility through effective, structured, and data-driven Google Ads & Meta Ads campaigns.

I have managed campaigns for various clients:

🧥 Ready-to-wear brand: +30% Revenue Paid vs. previous year over 12 months - Google & Meta

🌱 Landscaping & Construction company: generation of qualified local leads (50KM service area) - Google

🏠 Home staging application: complete acquisition strategy with A/B testing and progressive scaling -

Monthly budgets managed:from a few tens of euros to €6000, with continuous optimization of KPIs (CPC, CPA, ROAS, CTR…).

My method:

Precise initial audit (market, keywords, audiences, funnel)

Campaign structuring (Search, Shopping, Display, Retargeting)

Performance tracking via Google Analytics / Looker Studio

Iteration and data-based optimization

Clear reporting & strategic recommendations

What I bring you:

A reliable and autonomous Ads pilot, results-oriented, ultra available & responsive

Scalable campaigns and continuous improvement, aligned with your objectives

A pragmatic approach, whether you are a small business owner, a startup, or an SME

Tools & Certifications:

Google Ads (Search, Display, Shopping)

Google Analytics - GSC

Looker

Piano

Shopify

Meta Business Suite

Areas of expertise:

E-commerce / Retail

Local services / SMEs

Tech / App

Feel free to contact me to discuss your relaunch or launch project!

Industry field of expertise

Languages

French
Native or bilingual
English
Native or bilingual
German
Fluent

Workplace preferences

Remote only

Primarily works remotely

Nixon
Marketing & E-commerce Coordinator - Europe
E-COMMERCE
September 2021 - Today (4 years and 11 months)
Soorts-Hossegor, France
SEO Overhaul (FR Subdomain): Organic traffic +17% over one year, HN structure overhaul, tagging, Google script
E-commerce Reporting (Financial/E-commerce KPIs, analysis by country, offer adaptation)
Analysis of SEA campaign performance and coordination of asset production to improve results.
E-commerce performance reporting and analysis, with implementation of optimization and acquisition strategies.
Identification of the grey market through scraping on Marketplaces (AZ EU), to optimize Brand presence and positioning.
Organization, logistics, and planning of marketing events.
Identification and activation of an ambassador network to promote our products in key European markets, development of strategic partnerships.
Implementation of digital strategies for launching new products on E-commerce.
Opening of Core Shops and development of a Trade Marketing strategy to increase in-store sales.
Press relations with key industry media.Analysis and Marketplace strengthening (Scraping, Grey Market Identification)
Operational Marketing (events, logistics, planning)
Influencer Marketing (Identification and activation of an ambassador network in key markets)
Product Launch (Implementation of product launch strategies)
Trade Marketing
PR with core media
CM Supervision
Semrush SEO Social Media Google Analytics Google Search Console Shopify Communication Strategy Data Studio
Caperlan - Groupe Decathlon
Project Manager
RETAIL (SMALL BUSINESS)
October 2022 - March 2023 (6 months)
Cestas, France
Managed a team of 4 people.
As Project Manager for the Caperlan brand, I led a team of 4 people for the complete redesign of the company's website and the implementation of an effective social media strategy.

Under my coordination, we delivered a comprehensive technical and SEO audit for the Caperlan site, as well as a completely redesigned website to meet the needs of the company and its customers. We also created a social media strategy based on two main pillars: Content and Influence, with the key principle of resource optimization.

During this assignment, I worked closely with the Caperlan teams to understand their needs and objectives, while ensuring that all project stages were completed on time and according to agreed specifications.

As Project Manager, I was responsible for budget management, resource planning, and coordination of the various project stages, while remaining constantly attentive to the teams involved and ensuring that deliverables were of high quality.
Leadership Project Management Planning Communication Strategy
SPORTS AVENTURE
E-commerce Assistant
E-COMMERCE
September 2019 - August 2020 (1 year)
Bordeaux, France
On-site optimization and tagging
Product sheet writing
Content strategy, blog post writing
Netlinking
Community Management
SEO Netlinking SEO Communication Strategy Community Management