Freelancer profile translated to English.
Back to original languageAbout Florian
Profile
"Customers today are no longer just looking for products or services, but for experiences"
• Long-standing operational/strategic national/international experience as an executive and management consultant in marketing, sales and change management, sustainability in industry, trade, services (B2C/B2B)
• Proven market success in growth and development of new markets and brands as an employee (Henkel, Nestlé, Eckes, Weight Watchers)
• Interim Management Weber Grill, Carl Zeiss, Zwiesel Glas, Essity (Zewa, Tempo), Dornbracht fittings with multiple assignments & extensions
• Co-founder of start-up digital disruptive B2B platform marketSTEEL or development of regional innovation network Foodhub NRW
• Successful in the development and implementation of innovative products, services and the use of new processes/methods (Design Thinking)
• Entrepreneurial, goal-oriented and efficient working style, high empathy, strong communication skills, high analytical competence and creative mindset
• Training as a trainer or in change management, NLP and coaching
• Lecturer Master for Marketing, Innovation and Change Management
English
Fluent
French
Basic
German
Native or bilingual
Can work on-site
Düsseldorf (up to 50km), Frankfurt am Main (up to 50km), München (up to 50km), Berlin (up to 50km)
Experience
- Georg Menshen GmbH & Co. KGMarketing ManagerCHEMICALOctober 2022 - Today (3 years and 10 months)Finnentrop, Germany• Brand development (brand mission statement) and international brand development• Social media development: development of content strategy and channel strategy• Employer branding development basics• Trade fair projects including leading trade fair Interpack and re-staging of the brand in the B2B environment• Change management & establishment of crisis communication/internal communication processes• Concept development sustainability and sustainability communication
- DornbrachtBrand & Content ManagerCIVIL ENGINEERINGOctober 2021 - September 2022 (1 year)Iserlohn, Germany• Development of sustainability strategy and implementation of sustainability• Strategic and operational campaign management B2B and B2C• Development of content strategy and content marketing strategy• Social media strategy: development and implementation including templatesCreation of guidelines for video content for sanitary and installation trades• Project management for change management and transformation processes• Translation and implementation of technical content (product information, product data) into messages differentiated according to B2B and B2C target groups and channels• Strategic brand development/operative implementation New Brand Design (Brand Portal, Frontify)
- EssityInnovation ManagerHEALTH AND WELLNESSApril 2021 - September 2021 (6 months)München, GermanyDevelopment of innovations in the field of hygiene papers up to market maturity
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Education
- Business AdministrationLMU Munich1987Betriebswirtschaft: Schwerpunkt Marketing, Strategie und Werbepsychologie
- NLP MasterRalf Stumpf Berlin2022NLP Master, Practitioner inklusive Coaching Ausbildung
Certifications
- Design ThinkingIdeo2010
- Train the trainer trainingEssen2017