Freelancer profile translated to English.
Back to original languageAbout Florian
🖐️ Expert in Digital Marketing andGEO (AI Optimization)**, I help companies optimize their **web visibility, particularly with AI.
LLMs and AI assistants like ChatGPT, Bard, or Perplexity influence customer journeys and brand discoverability. I assist companies inadapting their digital presenceto maximize their visibility with these new interfaces.
I work for companies of all sizes, agencies, multinational organizations, and startups on strategic and operational GEO and digital marketing missions.
My areas of expertise:
✔︎ GEO & SEO for AI (audit, analysis, site optimization)
✔︎ Visibility Strategy on AIs (GPT, Perplexity, AI engines...)
✔︎ Traffic Acquisition (SEO, SEA, Social Ads)
✔︎ Tracking and Web Performance (KPIs, reporting, analysis, tag management…)
✔︎ Data Activation & CRM (collection, segmentation, automation)
✔︎ Digital Advertising (Google Ads, Meta Ads, LinkedIn, TikTok…)
✔︎ Outbound Marketing (emailing, push notifications, automation…)
Let's talk about your project without delay! 😊🚀
French
Native or bilingual
Can work on-site
Lyon (up to 50km)
Experience
- Olympique LyonnaisAcquisition & Growth ManagerJuly 2020 - Today (5 years and 11 months)Lyon, France
- Olympique LyonnaisDigital Marketing ManagerMarch 2016 - July 2020 (4 years and 4 months)Lyon, FranceI ensure the coordination of communication strategies and the management of digital marketing campaigns. > Owned Media Strategy:- Definition of communication, acquisition, and retention strategies.- Creation and routing of messages (Email, SMS, Mobile and Web Push notifications...).- Development of Social Media awareness: Facebook, Instagram, Twitter, YouTube, etc.- Creation and integration of landing pages, contests, forms...- Support for SEO optimizations on our platforms. > Paid Media Strategy:- Management of acquisition levers: SEA, SEM, Display, RTB, Social Media....- Budget and investment management.- Results analysis, interpretation, and adjustments.- Team management (Traffic Manager, Integrator, Designer...). > Data Strategy:- Database: deployment of collection and enrichment solutions.- CRM: development and optimization of cross-platform customer journeys. > Special / Innovative Projects:- 360° experiences (marketing campaigns or stadium tours)- Interactive and personalized videos- Facebook / Instagram Shopping- ChatBot / CX- ...
- Olympique LyonnaisE-commerce Project ManagerMarch 2015 - March 2016 (1 year)Lyon, FranceE-commerce and digital project manager at Olympique Lyonnais during my Master 2, an MBA in Digital Marketing.
Recommendations
Be the first to recommend Florian
Help this freelancer shine by sharing your experience working together.
These freelancer profiles also match your criteria
Agatha Frydrych
Backend Java Software Engineer
4.7
(3)
2
Baptiste Duhen
Fullstack developer
4.6
(4)
5
Amed Hamou
Senior Lead Developer
4
(2)
7
Audrey Champion
Web developer
4.3
(3)
4
Education
- MBA - Digital Marketing & Web ManagementINSEEC2016Master 2 - Master of Business Administration (MBA), Marketing Digital, Web Management & Réseaux Sociaux
- Master - Digital MarketingINSEEC2015Master 1 , Marketing Digital
Certifications
- HTML 5 & CSS 3OpenClassrooms2014