Freelancer profile translated to English.

Description

My name is Florian BRECHON, I worked for 10 years in large retail from employee to store manager. I then worked for a non-food company for 5 years, customer follow-up, shelf layout for bazaar.

Throughout these years of experience, I can help you by developing your point of sale, rearranging your shelves for better visibility, improving the customer journey, developing impulse buying, and increasing your turnover.

Help you with stocking your shelves.

Specialty: Merchandising expert, Implanter.

We carry out the complete layout of your shelves. As true conductors of the commercial function, we ensure the theatricalization and optimization of sales spaces.

• LAYOUT (with your products / based on your planogram)

• POINT OF SALE DEVELOPMENT (facing, shelf stocking, space optimization, possible integration of merchandise in the stockroom).

• POINT OF SALE SIGNAGE

• SPACE ALLOCATION BY CATEGORY

AND BRAND

EXPERTISE:

• Site visit

• Oral expertise

• Recommendation of merchandising changes

• Highlighting and implementation of problematic items, new products, and elements that can facilitate visibility and circulation in the store

MERCHANDISING SERVICE:

• STOCK MANAGEMENT

• HIGHLIGHTING CERTAIN BRANDS

• PRESERVATION OF YOUR FACING (shelf monitoring, vigilance of its maintenance).

• DEVELOPMENT OF IMPULSE PURCHASES

• INCREASE IN AVERAGE BASKET SIZE

Industry field of expertise

Languages

French
Native or bilingual

Workplace preferences

Can work on-site

Paris (up to 50km)

WIZE DISTRIBUTION
Sales Merchandiser IMPLANTER
RETAIL (SMALL BUSINESS)
December 2019 - February 2025 (5 years and 2 months)
Paris, France
-client management
- non-food shelf layout
- product management
- prospecting, by seeking new potential clients through sales visits, telephone contacts, or even mailing;
-maintaining and strengthening existing commercial relationships to consolidate the client portfolio for which he is responsible;
-presenting new products or catalogs to clients, and transmitting information regarding price or service updates, etc.;
-participating in trade shows or any gathering or event allowing for potential placement;
-strategic monitoring and observation of competitor behavior;
-reporting (daily, weekly, or monthly) of activities to his sales manager;
involvement in commercial challenges imposed by his hierarchy
Layout Layout Plan Commercial Strategy Business Development Sales Sales Management Merchandising Visual Merchandiser Marketing
Franprix
Store Manager
RETAIL (SMALL BUSINESS)
August 2017 - December 2019 (2 years and 4 months)
Saint-Mandé, France
Ensure the achievement of objectives in compliance with the brand's commercial line. Ensure optimal operational management of the store (orders, stocks, deliveries). Ensure the good condition of the store, compliance with food hygiene and safety legislation.
Personnel Management Store Management Management Cash Management Order Management Inventory Management

Be the first to recommend Florian

Help this freelancer shine by sharing your experience working together.

Agatha Frydrych

Backend Java Software Engineer

4.7

(3)

Baptiste Duhen

Fullstack developer

4.6

(4)

Amed Hamou

Senior Lead Developer

(2)

Audrey Champion

Web developer

4.3

(3)

Signup to reveal

Other

Florian Brechon

IMPLANTER/MERCHANDISER/SUPERMARKET

About Florian

Experience

Recommendations

These freelancer profiles also match your criteria

Skill set (22)

Categories