Florian B.

I help companies make their marketing and sales decisions data-driven and impact-oriented – with solutions that not only sound good on paper but deliver real added value in everyday life.

What sets me apart: I combine technical depth with entrepreneurial thinking. As a Data Science Leader, I develop analysis and machine learning models that are directly integrated into operational processes – and address the exact points where decisions are made.

Whether it's attribution, customer segmentation, conversion forecasting, or causal impact analyses – I don't deliver models in a sandbox, but end-to-end solutions: from data preparation and modeling to dashboards or functional prototypes with Streamlit or React.

I work closely with marketing, product, and management – my goal: less gut feeling, more impact per invested euro.

Some examples from my work:

🎯 Custom Attribution Framework with direct integration to Google Ads → +20% ROAS on SEA budget

📊 Causal Inference Model for objective campaign evaluation → targeted budget reallocation with measurable effect

🧠 Conversion Value Scoring in Vertex AI (GCP) + Integration into Google Ads Bidding

👥 Customer segmentations for strategic market development incl. visualization & marketing personas

🖥️ Interactive Data Apps & PoCs with Streamlit & React – from analysis to click interface

If you are looking for someone who doesn't just deliver PowerPoints but working solutions, let's talk.