Freelancer profile translated to English.
Back to original languageAbout Florian
Hello 👋
You have real added value, but your message doesn't reflect it enough yet?
Since 2010, I have been helping entrepreneurs, scale-ups, SaaS, and SMEs find the right name, clarify their positioning, and write the words that make a difference, from naming to website.
Jamespot revamped its website with comprehensive strategic copywriting.
Advyse now has a brand platform that structures all its communication.
Airbus, EDF, and Leroy Merlin have trusted me with naming and brand content projects.
If you are launching or repositioning, you are in the right place.
🌟 My Expertise
→ Naming and tagline
Creation of brand, company, or product names with a proven method, checks, slogan, visual identity support.
→ Brand Strategy and Positioning
Audit, DNA workshops, benchmarking, complete brand platform, and key messages.
→ Web Copywriting and Content
Website, product pages, manifesto, editorial charter, sales kit, persuasive writing.
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👥 I Support
Startups, SaaS, and SMEs in the launch, redesign, or repositioning phase.
Sectors: tech, B2B, services, impact.
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👥 Why Work Together
→ 20 years of experience in branding and communication.
→ Top 1% of Malt freelancers.
→ A thorough methodical approach.
My website: StoryFeeling.fr
Looking forward to connecting!
French
Native or bilingual
Remote only
Primarily works remotely
Experience
- Infrastructure ServicesBrand StrategistDIGITAL AND ITApril 2025 - Today (1 year and 2 months)Brand AuditBrand PlatformNaming and project management for visual identityCopywriting and project management for web design
- Jamespot
On Malt
CopywritingDIGITAL AND ITOctober 2024 - December 2024 (3 months)Montreuil, FranceI assisted the SaaS company specializing in Intranet and Digital Workplace, Jamespot, in promoting their offer through new strategic and engaging website copywriting as part of their website redesign:- Web copywriting audit- Brand DNA reformulation- Persona and competitor analysis- Tone of voice clarification- Storytelling concept proposal- Brandscript creation- Writing of Homepage, Product pages, and About Us page- Creation of a list of USPs, claims, and hooks for section titles- Text proposals on Figma- Final wording adjustments - VINCI EnergiesNamingCIVIL ENGINEERINGMarch 2025 - April 2025 (1 month)Nantes, FranceCreation of a specific offer name dedicated to energy renovation for VINCI Building Solutions.Scoping brief.Generation of names.Presentation of proposed names.
Reviews
Recommendations
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PD
+1
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Education
- Bachelor Marketing-Communication-AdvertisingEcole Supérieure des Pays de Loire2004Objectifs : Acquérir et développer les compétences relevant du domaine de la communication comme Améliorer l’image d’une entreprise et la promouvoir auprès de tout public Établir un plan de communication à court, moyen et long terme Dynamiser la communication médias / hors média d'un annonceur Concevoir et réaliser des supports prints, audiovisuels et digitaux Organiser des relations presse et communiquer avec les journalistes Organiser une manifestation Réaliser un brief à destination de prestataires ou de créatifs Concevoir un cahier des charges et négocier avec des prestataires Gérer son budget communication et l’optimiser Gérer du contenu sur le Web (Site Internet et Réseaux Sociaux) Options : - prise de parole en public - nouvelles technologies de l'information et de la communication - audiovisuel - journalisme radio
Certifications
- Keys to Successful Web ReferencingOpenClassrooms2015
- Communicate and Formalize Your Ideas Through StorytellingOpenClassrooms2020