About Florian
French
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English
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Spanish
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Experience
- EN|PHASEDirectorJanuary 2022 - Today (4 years and 5 months)FranceI offer companies my services in social media management & influence operations management. From social media strategy, through content creation, social media moderation to KPI reporting, I provide a solution tailored to your needs. I also support you in the success of your influencer marketing campaigns: identifying the right influencers to promote your brand or for a product launch, launching and monitoring the campaign, reporting and measuring performance. Clients: - StudioM for Burger King, eBay, Freedent, TotalEnergies... - You?
- Fest Noise - AssociationPresidentOctober 2020 - Today (5 years and 8 months)The association -FEST NOISE- (law 1901) was created in 2020 by a group of friends passionate about disco music and its many derivative musical genres. It began to make a name for itself even before its official launch through the creation of a private festival in 2020, as well as several parties organized in Dinan's cafes and bars. The objective of the association, which is composed of 8 members, is to organize festive and cultural musical events. In addition to concerts given by some members as DJs, a large part of the members participate in the organization of musical events as organizers or volunteers. Our goal is to contribute to the dynamism of the electronic music scene in the Dinan region while raising awareness about eco-responsibility.
- GroupMSocial Media Manager & InfluenceSeptember 2018 - December 2021 (3 years and 3 months)Neuilly-sur-Seine, Île-de-France, FranceWithin StudioM, GroupM's content entity, I participated in the implementation of social media operations. Attached to the Social Media & Influence team, my responsibilities were as follows: - Community Management: creation of creative and disruptive content for the brands in my portfolio: o Creation of monthly editorial calendars for each social network o Animation & moderation of brand page communities o Execution of temporary tactical operations o Development of monthly, quarterly, and annual reports o Management of content production with production teams o Creation of simple visuals using Photoshop - Influence Management: campaign management with influencers (celebrities, YouTubers, bloggers) to improve brand awareness and customer engagement - Collaboration with media teams to contribute to a global ROI-oriented approach - Client Relations: increasing the social reach of clients and their content through their social networks - Monitoring social media trends Clients: Playstation, Freedent, Burger King, eBay, Lustucru, Gillette, Adidas, Kenwood, M&m's France, Transitions Optical,
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Education
- Master 2 (M2)Sup de Pub2016Ce programme MBA Spécialisé permet de peaufiner et de préparer un projet d’entreprise. De nombreux étudiants issus de cette filière créée il y a 6 ans ont ainsi finalisé de réels projets de start-up. Le projet personnel fait appel à de nombreuses connaissances complémentaires : marketing, technique, finance, management. Ce programme délivre, sous l’autorité des MSc & MBA - INSEEC Bordeaux -, le titre de Manager Marketing et Commercial, certification de niveau I, enregistrée au RNCP – code NSF 312n- par arrêté du 6 mai 2015 publié au J.O. du 27 mai 2015.
- Master 1Sup de Pub2015Cette formation en marketing digital aborde les thématiques de la relation client (e-CRM, community management…), de la distribution (e-commerce, e-retailing) et de la communication (e-réputation, buzz et marketing viral…). Elle permet également de sensibiliser les étudiants aux technologies digitales actuelles et futures et de mieux identifier et piloter les prestataires de services et leur mise en œuvre.