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Florian BougaultFB

Florian Bougault

Social Media Manager & Influence Senior

€350/day
6 projects
Bordeaux, FR
8-15 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Florian

Holder of a professional degree in "Insurance, Banking, Finance", completed through work-study with Crédit Mutuel de Bretagne obtained in 2010/2011, I was employed as a customer advisor in the banking sector since September 2010..... BUT THAT WAS BEFORE!!!!

But before what?

Before a complete re-evaluation of my professional choices. It's true, why work and earn a good living if you drag your feet in the morning to get up? I have no desire to be a perpetual victim of my alarm clock! That's why I resumed my studies in marketing and communication in 2013. And my god, it felt so good to find the right balance between passion and work! Well yes, I already spent a lot of time behind the various screens that framed my daily life, so I might as well combine the useful with the pleasant :)

I am now a graduate of a Master's degree in Web Management, Digital Marketing & Social Media from Sup De Pub. A paying choice (and I'm not talking about the cost of the school) since this course allowed me to discover Social Media during a 6-month internship at Vanksen in Luxembourg and then during a final year of work-study with Carrefour France which concluded with a permanent contract.

Thirsty for new professional challenges, I then chose to return to the "Agency" side as a Social Media Manager & Influence at GroupM.... but after three years with a great team, two years of COVID, many well-executed projects, and a loooooooooong reflection, I made the decision to leave salaried employment to explore with great excitement (a little stress too) the world of entrepreneurship.

If my profile has piqued your curiosity, I would be delighted to put my expertise in Social Media and Influence at your service, so please do not hesitate to contact me to discuss via messages, and why not, if we have the opportunity, over a coffee!
  • French

    Native or bilingual

  • English

    Conversational

  • Spanish

    Basic

Can work on-site
Bordeaux (up to 50km), Paris (up to 10km)

Experience

  • EN|PHASE
    Director
    January 2022 - Today (4 years and 5 months)
    France
    I offer companies my services in social media management & influence operations management. From social media strategy, through content creation, social media moderation to KPI reporting, I provide a solution tailored to your needs. I also support you in the success of your influencer marketing campaigns: identifying the right influencers to promote your brand or for a product launch, launching and monitoring the campaign, reporting and measuring performance. Clients: - StudioM for Burger King, eBay, Freedent, TotalEnergies... - You?
  • Fest Noise - Association
    President
    October 2020 - Today (5 years and 8 months)
    The association -FEST NOISE- (law 1901) was created in 2020 by a group of friends passionate about disco music and its many derivative musical genres. It began to make a name for itself even before its official launch through the creation of a private festival in 2020, as well as several parties organized in Dinan's cafes and bars. The objective of the association, which is composed of 8 members, is to organize festive and cultural musical events. In addition to concerts given by some members as DJs, a large part of the members participate in the organization of musical events as organizers or volunteers. Our goal is to contribute to the dynamism of the electronic music scene in the Dinan region while raising awareness about eco-responsibility.
  • GroupM
    Social Media Manager & Influence
    September 2018 - December 2021 (3 years and 3 months)
    Neuilly-sur-Seine, Île-de-France, France
    Within StudioM, GroupM's content entity, I participated in the implementation of social media operations. Attached to the Social Media & Influence team, my responsibilities were as follows: - Community Management: creation of creative and disruptive content for the brands in my portfolio: o Creation of monthly editorial calendars for each social network o Animation & moderation of brand page communities o Execution of temporary tactical operations o Development of monthly, quarterly, and annual reports o Management of content production with production teams o Creation of simple visuals using Photoshop - Influence Management: campaign management with influencers (celebrities, YouTubers, bloggers) to improve brand awareness and customer engagement - Collaboration with media teams to contribute to a global ROI-oriented approach - Client Relations: increasing the social reach of clients and their content through their social networks - Monitoring social media trends Clients: Playstation, Freedent, Burger King, eBay, Lustucru, Gillette, Adidas, Kenwood, M&m's France, Transitions Optical,

Reviews

5.0

Out of 2 ratings

G

Guillaume

Razorfish France

Reviewed on 9/15/2022

G

Guillaume

Razorfish France

Reviewed on 7/5/2022

Recommendations

MC
EB
FU
+2
Marion Certeaux and 4 other people have recommended Florian

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Education

  • Master 2 (M2)
    Sup de Pub
    2016
    Ce programme MBA Spécialisé permet de peaufiner et de préparer un projet d’entreprise. De nombreux étudiants issus de cette filière créée il y a 6 ans ont ainsi finalisé de réels projets de start-up. Le projet personnel fait appel à de nombreuses connaissances complémentaires : marketing, technique, finance, management. Ce programme délivre, sous l’autorité des MSc & MBA - INSEEC Bordeaux -, le titre de Manager Marketing et Commercial, certification de niveau I, enregistrée au RNCP – code NSF 312n- par arrêté du 6 mai 2015 publié au J.O. du 27 mai 2015.
  • Master 1
    Sup de Pub
    2015
    Cette formation en marketing digital aborde les thématiques de la relation client (e-CRM, community management…), de la distribution (e-commerce, e-retailing) et de la communication (e-réputation, buzz et marketing viral…). Elle permet également de sensibiliser les étudiants aux technologies digitales actuelles et futures et de mieux identifier et piloter les prestataires de services et leur mise en œuvre.

Skill set

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