Freelancer profile translated to English.
Back to original languageAbout Florian
Amazon Consultant | Former Amazon Seller – Amazon Ads & Amazon FBA
Looking for anAmazon consultantwho truly knows the marketplace from the inside?
I help brands and sellersAmazon Seller & Amazon FBAwith a pragmatic, field-tested, and performance-oriented approach.
My difference: **I'm not a former Amazon employee, but a former Amazon seller**.
I managed my own sales, optimized myAmazon Adscampaigns, handled operational constraints, and made decisions with a clear objective:maintain the balance between growth and profitability.
âš“ Amazon Expertise Born from Experience
Before helping brands, I navigated Amazon myself:
- Daily management of Amazon Seller accounts
- BalancingAmazon SEOandAmazon Ads PPC
- Catalog optimization, product listings, and profitability
- Managing platform challenges and real business constraints
This experience allows me to provide a concrete, actionable, and results-oriented vision.
🚀 Amazon SEO & Amazon Ads
I build a clear synergy between Amazon organic search (SEO) and paid search via Amazon Ads (PPC) to:
- Improve conversion rates
- Generate qualified traffic
- Ensure overall Amazon account profitability
đź’ˇ Why Work Together?
âžś Former Amazon seller, performance-oriented business vision
âžś 50+ brands supported
➜ +€1.3M in Amazon Ads budget managed
âžś ROAS +35% | Amazon Revenue +28% | Profitability +23%
âžś Management of Amazon catalogs with +2,000 ASINs in Europe
🛠360° Amazon Support
- Amazon Seller / Amazon FBA Audit
- SEO & Conversion Optimization
- Product Listings
- Brand Store & A+ Pages
- Keyword Research
- Amazon Ads Campaign Creation and Optimization
- Clear Reporting and Continuous Monitoring.
đź“ž Let's discuss your Amazon project and build a high-performing and sustainable strategy.
French
Native or bilingual
English
Fluent
Can work on-site
Nice (up to 50km)
Experience
- GMWEBAccount ManagerE-COMMERCEApril 2023 - Today (3 years and 3 months)Nice, France- Overall management of Amazon Seller / Vendor accounts- Definition of a strategy aligned with objectives- Product listing optimization: focused on SEO and conversions- Support for visual optimization- Amazon Ads campaign creation and optimization- Weekly reporting on campaign performance and account performance based on defined indicators- Creation of a strong brand identity: A+ Pages, Brandstores,
- LABORATOIRES INELDEAHead of Marketplace & Private Sales DevelopmentE-COMMERCEDecember 2022 - Today (3 years and 6 months)Nice, FranceReporting directly to the General Management and the Distance Selling Manager, my responsibilities include the development of the Marketplace & Private Sales Business Unit:- Establishment of the "Marketplaces & Private Sales" Business Unit- Development of the overall strategy and objective setting (Business Plan, P&L...)- Recruitment, building, and management of the Marketplaces team (3 people)- Definition of strategic directions and their operational deployment - Management of advertising budgets and dedicated agencies- Negotiation of commercial agreements with marketplaces- Monitoring of key performance indicators (Revenue, Expenses, Profitability...)- Prospecting for new markets and high-potential players- Monthly reporting to General ManagementIn figures:- 7 marketplaces operated, including Amazon (Seller FBA/FBM model)- 4 countries covered (France, Germany, Spain, Italy)- +31% consolidated revenue in 2023 for the BU- €500k Amazon Ads (ASA/DSP) invested in 2024
- LABORATOIRES INELDEAE-commerce Project Manager - MarketplacesE-COMMERCEJanuary 2020 - January 2023 (3 years)Nice, FranceReporting directly to the Head of Web & Distance Selling and General Management, my missions involve managing digital projects and developing e-commerce revenue in France and Europe:- Strategic recommendations and proposals for implementing ROI-oriented projects for all e-commerce sites (10 sites + Marketplaces)- Daily management of the E-merchandising / Customer Service PRIVATE SALES / EVENT teams- Development of the commercial strategy for "Private Sales" sites => Onboarding and account opening management + feed management (Shopping Feed) => Strategic and operational deployment management => Construction of the strategic axis and negotiation of commercial offers for E-COMMERCE SITES- Management and piloting of SEA acquisition channels (Google, Bing Ads, Amazon Ads)- Analysis of digital opportunities, sourcing, identification, and commercial negotiation with service providers (Acquisition & Loyalty Levers)- Definition of projects necessary for the development of e-commerce sites (technical / commercial) with the aim of revenue growth- Competitive intelligence and market benchmarking: Management of e-shops and commercial promotions Monitoring of behavioral KPIs + performance (Analytics)- Active participation in site redesign projects (Prestashop 1.7 version upgrade + Graphic Redesign) + launch of new sites- Ensuring the smooth operation of processes & tools (Logistics, Finance) for customer satisfaction MARKETPLACES- Proposal and management of the "Marketplaces" strategy => Identification of potential players => Management of the launch project => KPI analysis & revenue development management In figures:- 10 Prestashop e-commerce sites in portfolio- 5 Marketplaces (Octopia, Mirakl...)- 5 online Private Sales Partners- +500 products listed- Double-digit annual consolidated growth
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Education
- Master 1 - BBA Digital Marketing & EcommerceEDHEC Business School2017Bachelor in Business Administration - Bac+4, Digital Marketing & E Commerce
- Brevet de Technicien Supérieur (BTS)Lycée Bristol2012Transport, Commerce International & Prestations Logistiques