Freelancer profile translated to English.
Back to original languageAbout Florian
Creative Strategist | Consultant Meta Ads | Growth Marketing
Looking for a strategic partner to scale profitably on Meta with high-performing creatives?
Growth marketing & creative strategy
Global vision on acquisition and funnel:from ads to sales.
Comprehensive analysis:market analysis and current performance.
Ideation:differentiating angles and high-potential concepts for rapid results.
Testing strategy:structured roadmap, performance monitoring, continuous analysis of business KPIs (LTV, CPA/CPL, MER).
Production:brief, follow-up, and technical validation.
Meta Ads campaign management
Campaign analysis:identification of bottlenecks and optimization levers.
Continuous optimization:budget improvement, detection of untapped opportunities.
CRO
Landing page production:aligned with your creatives and awareness levels.
Conversion rate optimization:product page, landing page, sales funnel.
Training & coaching
Creative strategy training:methodology, production, performance analysis.
Operational coaching:skills transfer and team empowerment.
Why work with me?
+30 B2C and B2B brands supported.
+1000 creatives produced and tested with a business-first approach.
A growth approach focused on results rather than ROAS.
I combine creative vision and business logic
+5k LinkedIn followers track my content on creative strategy.
How it works
1. Written exchange:A few questions to understand your challenges and issues.
2. Discovery call (45 min):Detailed needs assessment with a proposed action plan.
3. Mission launch:One-time or monthly fee, depending on your project.
Responsive and available on LinkedIn.
French
Native or bilingual
English
Fluent
Remote only
Primarily works remotely
Experience
- Namastrip
On Malt
Creative StrategistHEALTH AND WELLNESSDecember 2024 - March 2025 (3 months)Paris, France- Definition of angles and concepts
- Identification of communication channels
- Creative production
- Creative deployment and testing
- Selection of the best performing creatives
- Analysis of advertising performance
- Tracking target KPIs
- Strategic recommendations
- Continuous campaign optimization
- Le ParcoursCreative StrategistEDUCATION AND E-LEARNINGNovember 2024 - November 2024Paris, France
- Definition of angles and concepts
- Identification of communication channels
- Creative production
- Creative deployment and testing
- Selection of the best performing creatives
- Analysis of advertising performance
- Tracking target KPIs
- Strategic recommendations
- Continuous campaign optimization
- LocaboatCreative StrategistENTERTAINMENT AND LEISURENovember 2024 - November 2024Paris, France
- Definition of angles and concepts
- Identification of communication channels
- Creative production
- Creative deployment and testing
- Selection of the best performing creatives
- Analysis of advertising performance
- Tracking target KPIs
- Strategic recommendations
- Continuous campaign optimization
Reviews
Hugo
BRUH
Reviewed on 2/3/2025
Great experience with Florian: Professional, creative, responsive.
I highly recommend him.
V
Victor
CREVECOEUR SARL
Reviewed on 6/4/2024
Recommendations
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Education
- MS Marketing and Communication ManagementTBS Education2024
- Art Direction, Communication SpecializationLISAA - The Higher Institute of Applied Arts2023