Freelancer profile translated to English.
Back to original languageAbout Florian
Growth marketing expert for 6 years, I help small and large businesses acquire more customers and increase their revenue online.
Sales funnel, website optimization, e-commerce, SEA, Community Management
French
Native or bilingual
English
Fluent
Spanish
Conversational
Can work on-site
Paris (up to 10km), Boulogne-Billancourt (up to 10km)
Experience
- Equinoxe MobilierDigital Marketing ConsultantE-COMMERCEApril 2020 - December 2020 (8 months)Île-de-France, FranceImplementation of a new digital strategy:- Social Media (content creation, social media development, e-reputation)- New product launches- Landing Page (development of an optimized sales funnel)- Traffic acquisition campaigns Social Ads & Google Ads- Customer service (e-mailing, live chat, social media)- Analytics and Reporting
- OECDDigital Marketing ConsultantPUBLISHINGDecember 2020 - March 2024 (3 years and 3 months)Boulogne-Billancourt, France- Improvement of UX and customer journey for the website www.oecd-ilibrary.org- Implementation of marketing campaigns via: E-mailing, Social Media, Display Ads, Partnerships, Trade Shows, Webinars and Landing Pages.- Creation of communication materials: Brochures, Videos, PowerPoint Presentations, Banners, Email Templates, Communication Kit.- Creation of a weekly newsletter for North America with concept, copywriting and subscriber generation (~3000)
- Sad StoriesMarketing ManagerE-COMMERCEOctober 2019 - November 2020 (1 year and 1 month)Paris, France- Content management: content creation for social media- Traffic acquisition: creation and distribution of Facebook Ads and Instagram Ads advertising- Website optimization: SEO content for product pages and landing pages- Marketing automation: newsletters, promotions, customer relations- Operational marketing: stock management and partner relationsTools used: Webflow, Mailchimp, Sumo, Google Analytics, Facebook Ads Manager, Later, Figma, Slack, Notion, Adobe Premiere
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Education
- Master 2 (M2), Digital MarketingINSEEC2019Master 2 (M2), Marketing digital
- BTS, International CommerceLycée Paul Langevin2016BTS, Commerce international