Freelancer profile translated to English.
Back to original languageAbout Flore
Branding / Inbound Marketing / Art Direction
I combine substance and style to design your brand's positioning.
☀️ Why contact me?
- You need both a clear brand strategy and its graphic translation
- Your brand needs to find its place in its market, anchor itself there, and differentiate itself sustainably from the competition
- You want to (re)define your positioning, work on your image, and clarify your message
- You want your company to resonate with its target audience: speak their language, convey the right codes, and create a sincere connection
💡 Once we have worked together, you will have in hand:
- A clear, coherent, and differentiating brand positioning
- A strong visual identity, aligned with your values, your objectives, and your market
- The keys to deploy your brand over time, even after our collaboration ends
- Solid foundations for working with graphic designers, developers, or your internal team afterwards
.
🧠 My expertise:
-> Substance (Strategy & Marketing)
- Positioning Strategy: analysis of your market, your competition, and your target audience to define the most appropriate and differentiating place for your brand
- Pull Marketing: strategies aimed at naturally attracting your target audience to your brand in the long term
- Marketing Mix: definition of the main communication channels, tone, brand experience, and overall consistency between your offer and your target audience
-> Style (Art Direction)
- Strategic Visual Identity: visual translation of your positioning, conceived as a tool to serve your strategy, not just an aesthetic cover
- Rich and structuring graphic guidelines: logos and variations, color palettes, typography, graphic elements… A coherent, versatile, and durable visual identity, adaptable to a variety of media.
French
Native or bilingual
English
Fluent
Remote only
Primarily works remotely
Experience
- Murmuur StudioBranding - Art DirectionVIDEO GAMES AND ANIMATIONSeptember 2025 - November 2025 (2 months)Bordeaux, FranceCreation of the visual identity for a rapidly growing video game studio. The company had already established its positioning strategy beforehand, so my role was to design the brand's art direction.Branding & Art Direction - Objective: differentiate the studio from its competitors by targeting a rapidly expanding market segment.
- Application of the positioning strategy through a differentiating and impactful visual identity. Creation of the graphic guidelines: a set of logos adapted for different media, colors, typography, graphic elements allowing for strong consistency and a solid brand universe.
This project illustrates myessential Art Directionservice:You have the strategy, I create a strong identity to propel your brand into the market. - NelloBranding - Marketing & Art DirectionE-COMMERCEJune 2025 - September 2025 (3 months)Bordeaux, FranceSupport in the launch of Nello, an e-commerce specializing in digital organization tools. Consulting on brand strategy, branding, and creation of the company's visual identity.Branding - Marketing & Art Direction. Objective: support the brand in its entry into a highly competitive market.
- Consulting on marketing and communication strategy.
- Art Direction: application of the brand strategy through a differentiating and impactful visual identity. Creation of the graphic guidelines: a set of logos adapted for different media, colors, typography, graphic elements allowing for strong consistency and a solid brand universe.
This project illustrates myArt Direction & Brand Strategy Consultingservice:I support and advise you on your strategy. We design and strengthen solid marketing and an impactful visual identity to guide all your creations. - WeekendeskRebranding - Marketing, Art Direction, Graphic DesignE-COMMERCEJanuary 2025 - May 2025 (4 months)Bordeaux, FranceDevelopment of the repositioning strategy and visual identity for Weekendesk in the short-stay gift box market.Complete Rebranding - Objective: reach a different target audience and capture a new market segment.
- Study of the company's environment: market, competing offers & brands, benchmark, target audiences, demand.
- Brand Audit: study and analysis of the existing strategy and its operational application, as well as its effectiveness.
- Design of a new positioning strategy: operational marketing directives, communication plan, customer experience.
- Art Direction: application of this strategy through a differentiating and impactful visual identity. Creation of the graphic guidelines: a set of logos adapted for different media, colors, typography, graphic elements allowing for strong consistency and a solid brand universe.
- Graphic Design: digital media - responsive web prototype & its design system, social media kit. Print media: packaging and labeling, posters, gift cards, goodies, and merchandising.
This project illustrates myComplete Brand (Re)Creationservice:Together, we build the foundations of your brand from A to Z. Complete branding to find your ideal positioning. Market research, marketing strategy, Art Direction, and graphic materials to guide you in future creations.
Recommendations
CH
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Education
- Bachelor of Art DirectionStudi & Digital Campus2025Formation accès sur le Branding et la Direction Artistique - Création d'identités visuelles complètes : suite et déclinaisons de logos, couleurs, gradients, éléments graphiques diverses, UX/UI, packaging, univers de marque - Benchmark & Diagnostic interne - Typographies approfondies - Théorie des couleurs & leurs utilisations culturelles et symboliques - Compétences techniques : design graphique, suite Adobe (Illustrator et Photoshop particulièrement), Figma, Procreate, création de chartes graphiques, benchmark, positionnement de marque
- Master 2 specialized in Marketing & BrandingKedge BS Bordeaux & Suzhou University China2024- Master 2 Spécialisé en Branding, Positionnement de marque et Design graphique - Master 1 majeure Marketing et Marketing international (semestre à l'Université de Suzhou, Chine, en distanciel dû à la pandémie) - Licence 3 (Prémaster) Fondamentaux du Management, Marketing, Positionnement de marque, Stratégie d'entreprise, Brand Management, Finance, Comptabilité...