Freelancer profile translated to English.
Back to original languageAbout Flore
Your traffic is increasing, but your sales are stagnating?
Having visibility is not enough.To be profitable, you must convert.
Too many companies invest heavily to attract visitors who leave immediately without following through.
This is where I come in:I structure the ecosystem that transforms your visitors into customers.
With 10 years of experience in asset management and complex projects, I have developed a results-oriented culture, a mastery of figures, and high operational standards. Today, I put this rigor at the service of your growth.
My approach: each collaboration begins with a precise audit for targeted actions around 3 levers (activatable together or separately):
🚀 CRO / UX Optimization and Conversion (Profitability)
I don't just look at your stats: I analyze the data to understand bottlenecks, streamline the user journey, and maximize sales.
Goal: Make your site a conversion machine.
✍️ Copywriting and Acquisition Strategy (Persuasion)
Attracting people is useless if the message doesn't resonate. I define your strategy and write persuasive content (Landing Pages, Emails) to retain the right traffic.
Goal: Make your brand shine and convince with the right words.
🎨 Content Strategy and Branding (Image)
Image is the primary driver of trust. I oversee the creation of premium visuals that enhance your brand and support your sales pitch.
Goal: Make your offer credible and capture attention immediately.
💡 My key asset
A dual business and operational culture. I understand your financial challenges and align digital strategy with your business reality. Every action must generate consistency and ROI.
📩 Let's discuss your project 📩
French
Native or bilingual
English
Conversational
Remote only
Primarily works remotely
Experience
- DialuskinCRO ManagerHEALTH AND WELLNESSNovember 2024 - November 2024Paris, FranceContextDialuskin, a brand of innovative body care products, was facing a significant drop in sales. The challenge: understand the breaking points in the purchase journey and relaunch site performance.My MissionIntervene across the entire funnel to identify obstacles, optimize the user experience, and propose quickly actionable solutions.What I Did• Comprehensive audit (UX, heuristic, technical, data analysis)• User testing to validate hypotheses and reveal actual friction points• UX/UI & copywriting recommendations + mockups on Figma• Monitoring implementation on Shopify with the development teamImpact Achieved• +60% on overall conversion rate (1% → 1.6%)• Improved sales of the flagship product• Reduced bounce rate on the cart page• Smoother purchase journey generating more upsell opportunities
- Feather DownContent Creator & Digital Marketing SpecialistTRAVEL AND TOURISMJuly 2025 - July 2025Paris, FranceProduction of photos aimed at strengthening the visual identity of Feather Down France and improving the performance of their digital content.I designed and carried out a complete photographic report combining artistic direction, visual storytelling, and highlighting the customer experience, in order to create a coherent, authentic universe aligned with the brand's DNA.The images produced were designed to increase engagement, improve the desirability of accommodations, and optimize booking pages. They were integrated into their entire digital ecosystem: website, booking pages, organic campaigns, and marketing materials.This work is based on:• Brand photography (products, places, experiences, portraits)• Artistic direction & visual identity• Highlighting customer experience and hospitality• Visual optimization for conversion• Professional retouching & post-productionResult: a harmonized, more memorable visual universe, and immediately usable content to increase visibility, strengthen credibility, and stimulate bookings.
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Education
- Master Management and DevelopmentESI2021
- Real Estate Law LicenseESI2019
Certifications
- CXL CertifiedCXL2025
- Google Analytics CertificationGoogle2025