Freelancer profile translated to English.
Back to original languageAbout Florent
CMO | Marketing Directorexpert in digital, acquisition, loyalty with 18 years of managerial experience in strategic & operational marketing.
I support companies with high growth challenges in implementing rapid impact strategies, structuring their activities, and developing their revenue.
Strong experience in developing and turning around startups, SMEs, and mid-cap business units, facilitating fundraising, resale, and restructuring.
🚀I act as: Interim Manager, External CMO, Growth & Digital Expert, Marketing Consultant.
🛠️Specialties: SaaS, Tech, B2B.
đź’ŞReferences: CARL Software, May, Minea, Cegid, Toucan Toco, Izicap, InfoPro Digital (L'expo permanente, Bedouk, Batiproduits), NetMedia Group (Silicon, eMarketing, Be a Boss), J2 Global.
🌎 Scope : France and/or international.
- LeadGen & Paid Ads Campaign Management: from €600/month
- Growth and Restructuring Consulting: Daily rate €850
- CMO as a Service: Daily rate €990
- Growth Strategy Consulting
- Revenue and Productivity Development
- Marketing Team Management (Content, Growth, Product, Paid, Influence, SEO, Field)
- Lead Generation (scrapping, management, nurturing, conversion)
- Acquisition Campaigns: Emailing / SEA & Social Ads (Facebook Ads, Google Ads, Linkedin Ads, Tiktok Ads)
- Marketing / Sales Alignment
- Inbound Marketing / Outbound Marketing
- e-Commerce
Linkedin Profile: linkedin.com/in/florentverneymarketingdigital
French
Native or bilingual
English
Native or bilingual
Can work on-site
Lyon (up to 50km), Paris (up to 50km), Nice (up to 50km), Genève (up to 50km), Aix-en-Provence (up to 50km)
Experience
- CARL softwareCMO CARL Berger-Levrault | Interim ManagementSOFTWARE PUBLISHINGJanuary 2025 - June 2026 (1 year and 5 months)Lyon, FranceCARL Software, European leader in CMMS, enables companies and local authorities in over 30 countries to maximize their performance and reduce their costs with advanced on-premise and SaaS solutions.My role as Interim CMO:- Manage the marketing & communication team- Deploy a 360° digital strategy to support the sales force- Optimize marketing projects, campaigns, and content in France and European subsidiaries- Lead the launch of innovative products with a targeted go-to-market strategy- Member of the executive committeeResults in 12 months:+230% qualified leads and commercial opportunities (vs. N-1)- Marketing efficiency doubled (from 1.7 to 3.8)- Website redesign, deployment of the marketing CRM (HubSpot), and active participation in the group's transformation plan
- MayCMO | Interim ManagementSOFTWARE PUBLISHINGOctober 2024 - July 2025 (9 months)Lyon, FranceMay is an innovative employee benefits management solution, using open banking to offer employees personalized choices and increase their purchasing power, all at no cost to companies.My interim CMO missions:- Marketing team management (internal and agencies)- Inbound & outbound lead generation- Development of action plans: CRM, Paid Ads, SEO, Emailings- Member of the executive committeeResults in 9 months:- MRR doubled and 100% of SQL leads achieved with 50% less budget (€400k vs. €1M N-1).- Cost per lead halved through organic LinkedIn strategies, TLA (thought leader ads), and outbound marketing (via Lemlist).- Website redesign / implementation of 100% automated lead nurturing / creation of an annual event (300 registrants, 74% participation).
- MineaCMO | Interim ManagementE-COMMERCEJune 2023 - January 2024 (8 months)Lyon, FranceMinea is a SaaS platform in e-commerce, which became the world leader in Product Research in just two years.Interim management mission:- Takeover and consolidation of Marketing teams (Content, SEO, SEA, Emailing, Affiliation)- Implementation of the Global Marketing Strategy for maximum impact. France and International (USA/Brazil).- Launch of new offerings and development of existing activities.- Increase in acquisition, LTV, and overall revenue / Churn reduction.Results in 6 months:- MRR (Monthly Recurring Revenue) +75% / Customer database +44% / Churn -5pts / LTV +27%- 3k daily sign-ups (+50%) / Sales webinar - 6.7K participants (+€80k MRR)
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Education
- Master in Technological Innovation and European Project ManagementISTIA2006Ecole consacrée à la formation d’entrepreneurs et managers directement opérationnels sur les marchés internationaux