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Florent SilbersteinFS

Florent Silberstein

Expert Market Research / Brand Strategy

€750/day
Montpellier, FR
15+ years

Average response time: 1 hour

Freelancer profile translated to English.
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About Florent

Market research professional since 2012, I support insight teams to handle peak activity, secure deadlines, and ensure deliverable excellence.

PROPOSED MISSIONS
Independent management of ad hoc studies and trackings
Management of study managers
Production of analyses and recommendations ready for client presentation

EXPERTISE
Dual quantitative/qualitative research expertise
Brand strategy (brand trackers / creative diagnostics (pre-tests / post-tests) / campaign evaluation)
Market understanding (segmentations / usages & attitudes / market sizing)
Innovation (concept testing / innovations)

INDUSTRIES
Banking / Insurance
Retail
Automotive
Food Service
Sports / Entertainment
Cosmetics / Luxury
Energy

MY GUARANTEES
Quick project takeover
Seamless integration with teams
Clear and actionable deliverables.

TRUSTED BY
Kantar
Ipsos
Harris Interactive
Insightquest
Verian
  • French

    Native or bilingual

  • English

    Fluent

  • Spanish

    Fluent

Can work on-site
Montpellier (up to 50km), Paris (up to 50km)

Experience

  • Indépendant
    Freelance Research Manager
    January 2023 - Today (3 years and 5 months)
    EXAMPLE MISSIONS

    1/ Analysis of Brand Tracker reports for an alcoholic beverage group

    Each year for the past 3 years, I have been responsible for delivering the end-of-year annual reports for a multi-brand tracker (5 brands) and for presenting the results to the marketing and research teams.

    - Data crunching, writing of story-driven reports & presentation of results
    - Integration of third-party data (post-tests, consumer data...)
    - Coordination of complex statistical analysis solutions (Bayesian networks, structural equations)

    2/ Management of a cross-border Brand Tracker in the automotive sector on a project basis

    - Management of a team of 3 study managers
    - Project monitoring and coordination, resource mobilization and timeline security
    - Involvement from setup to deliverable submission

    3/ Management of a team of 2 study managers during a maternity leave
    - Monitoring of the team's workload schedules and mobilization of additional resources
    - Guarantee of client satisfaction, quality, and delivery times for reports
    Market Research Quantitative Studies Qualitative Studies Project Management
  • Kantar
    Account Director
    January 2016 - January 2023 (7 years)
    Paris, France
    MANAGEMENT OF A TEAM OF 4 PEOPLE RESPONSIBLE FOR CONDUCTING MARKETING STUDIES FOR NATIONAL AND INTERNATIONAL CLIENTS

    MY MISSIONS

    - Guarantee of client success:validation of final deliverables (questionnaires, reports, dashboards), client onboarding and presentations, project timeline guarantee

    - Commercial management:Management/development of a portfolio of about twenty clients (€2.2M annual revenue) – prospecting, commercial proposals, negotiations & closing

    - Human resources management:Management of 4 people (junior to mid-level) – schedule management, career development support

    MY RESULTS

    - Doubled the department's revenue in 6 years
    - Retention of prestigious clients (FFF, CIO, Paris 2024, TotalEnergies…)
    - Onboarding of about sixty people on an automatic questionnaire programming solution
    Market Research Project Management Quantitative Studies Account Management Business Development

Recommendations

MM
CT
RL
+1
Mandy Mcdonald and 3 other people have recommended Florent

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Education

  • Master Grande Ecole
    Audencia Business School
    2012

Skill set

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