Freelancer profile translated to English.

Description

Market research professional since 2012, I support insight teams to handle peak activity, secure deadlines, and ensure deliverable excellence.

PROPOSED MISSIONS

Independent management of ad hoc studies and trackings

Management of study managers

Production of analyses and recommendations ready for client presentation

EXPERTISE

Dual quantitative/qualitative research expertise

Brand strategy (brand trackers / creative diagnostics (pre-tests / post-tests) / campaign evaluation)

Market understanding (segmentations / usages & attitudes / market sizing)

Innovation (concept testing / innovations)

INDUSTRIES

Banking / Insurance

Retail

Automotive

Food Service

Sports / Entertainment

Cosmetics / Luxury

Energy

MY GUARANTEES

Quick project takeover

Seamless integration with teams

Clear and actionable deliverables.

TRUSTED BY

Kantar

Ipsos

Harris Interactive

Insightquest

Verian

Industry field of expertise

Languages

French
Native or bilingual
English
Fluent
Spanish
Fluent

Workplace preferences

Can work on-site

Montpellier (up to 50km), Paris (up to 50km)

Indépendant
Freelance Research Manager
January 2023 - Today (3 years and 5 months)
EXAMPLE MISSIONS

1/ Analysis of Brand Tracker reports for an alcoholic beverage group

Each year for the past 3 years, I have been responsible for delivering the end-of-year annual reports for a multi-brand tracker (5 brands) and for presenting the results to the marketing and research teams.

- Data crunching, writing of story-driven reports & presentation of results
- Integration of third-party data (post-tests, consumer data...)
- Coordination of complex statistical analysis solutions (Bayesian networks, structural equations)

2/ Management of a cross-border Brand Tracker in the automotive sector on a project basis

- Management of a team of 3 study managers
- Project monitoring and coordination, resource mobilization and timeline security
- Involvement from setup to deliverable submission

3/ Management of a team of 2 study managers during a maternity leave
- Monitoring of the team's workload schedules and mobilization of additional resources
- Guarantee of client satisfaction, quality, and delivery times for reports
Market Research Quantitative Studies Qualitative Studies Project Management
Kantar
Account Director
January 2016 - January 2023 (7 years)
Paris, France
MANAGEMENT OF A TEAM OF 4 PEOPLE RESPONSIBLE FOR CONDUCTING MARKETING STUDIES FOR NATIONAL AND INTERNATIONAL CLIENTS

MY MISSIONS

- Guarantee of client success:validation of final deliverables (questionnaires, reports, dashboards), client onboarding and presentations, project timeline guarantee

- Commercial management:Management/development of a portfolio of about twenty clients (€2.2M annual revenue) – prospecting, commercial proposals, negotiations & closing

- Human resources management:Management of 4 people (junior to mid-level) – schedule management, career development support

MY RESULTS

- Doubled the department's revenue in 6 years
- Retention of prestigious clients (FFF, CIO, Paris 2024, TotalEnergies…)
- Onboarding of about sixty people on an automatic questionnaire programming solution
Market Research Project Management Quantitative Studies Account Management Business Development