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Florent PerezFP

Florent Perez

Expert SEO | E-commerce and B2B Specialist

€450/day
Lyon, FR
8-15 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Florent

Is your website lacking visibility? Are your pages not generating enough sales? Are you looking for anSEO expertcapable of delivering concrete results and not just reports?


I am Florent Perez, an SEO consultant with **over 15 years of experience**, specializing in E-commerce and B2B.

My approach: **ROI-oriented SEO**, focused on commercially-intended keywords and on increasing your revenue, not vanity metrics.

I have supported numerous SMEs and online stores in their growth:
Onlykart.com: traffic doubled in 12 months
Re-com.fr: traffic multiplied by 10 in 24 months

I also speak at conferences (Google Digital Workshops, SEO Camp) on advanced topics: PBN, automation, technical SEO.

Complete SEO Audit
Technical analysis (structure, indexing, speed)
Semantic audit & commercial opportunities
Competitive analysis
Prioritized ROI-oriented roadmap

SEO Strategy
Business keyword research
SEO architecture & internal linking
E-commerce strategy (category pages, product pages, filters, pagination)
Short, medium, and long-term action plan

Technical SEO
Core Web Vitals optimizations
Crawl error management
Crawl & indexing optimization
SEO cleanup and structural improvements
Content & acquisition
Optimized editorial briefs
Existing content optimization

Qualitative and secure backlinking strategy

E-commerce SEO Expertise
Shopify: template optimization, structure, filters, performance
Magento: duplicate management, complex catalog optimization
PrestaShop: category structure, performance, international SEO
WooCommerce: architecture, content, WordPress technical optimization

Objective: increase your sales, improve your profitability, and make your site essential in your sector.

Contact me for a quick diagnosis and a clear action plan.
  • English

    Fluent

  • Spanish

    Native or bilingual

  • French

    Native or bilingual

Can work on-site
Lyon (up to 50km), Paris (up to 50km), Genève (up to 50km), Grenoble (up to 50km), Saint-Étienne (up to 50km)

Experience

  • VISICREA
    Senior SEO Consultant
    CONSULTING AND AUDITS
    January 2018 - Today (8 years and 5 months)
    Lyon, France
    VISICREA supports SMEs in their online visibility strategy by boosting their website to the first page of Google.
    SEO SEO Audit SEO Netlinking SEO Training
  • CASEO
    SEO Consultant then Head of SEO Referencing Project
    January 2015 - January 2018 (3 years)
    Geneva, Switzerland
    • - Managing a team of writers
    • - Deployment of internal site networks
    • - Management of key accounts
  • Formation Zennoposter
    Zennoposter Trainer
    January 2015 - Today (11 years and 5 months)
    Trainer on the automation software Zennoposter. In-person (groups) and individual training (on zennoposter.com/)

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Education

  • QASEO Certification
    SEOCAMP
    2019
    Certification officielle du SEOCamp

Certifications

  • QASEO
    SEOCamp
    SEO Audit Natural Referencing Organic Referencing Natural Referencing Consultant SEO Netlinking WordPress SEO SEO SEO Strategy Search Engine Optimization (SEO) Referencing Optimization

Skill set

Categories