Freelancer profile translated to English.
Back to original languageAbout Florent
Is your website lacking visibility? Are your pages not generating enough sales? Are you looking for anSEO expertcapable of delivering concrete results and not just reports?
I am Florent Perez, an SEO consultant with **over 15 years of experience**, specializing in E-commerce and B2B.
My approach: **ROI-oriented SEO**, focused on commercially-intended keywords and on increasing your revenue, not vanity metrics.
I have supported numerous SMEs and online stores in their growth:
Onlykart.com: traffic doubled in 12 months
Re-com.fr: traffic multiplied by 10 in 24 months
I also speak at conferences (Google Digital Workshops, SEO Camp) on advanced topics: PBN, automation, technical SEO.
Complete SEO Audit
Technical analysis (structure, indexing, speed)
Semantic audit & commercial opportunities
Competitive analysis
Prioritized ROI-oriented roadmap
SEO Strategy
Business keyword research
SEO architecture & internal linking
E-commerce strategy (category pages, product pages, filters, pagination)
Short, medium, and long-term action plan
Technical SEO
Core Web Vitals optimizations
Crawl error management
Crawl & indexing optimization
SEO cleanup and structural improvements
Content & acquisition
Optimized editorial briefs
Existing content optimization
Qualitative and secure backlinking strategy
E-commerce SEO Expertise
Shopify: template optimization, structure, filters, performance
Magento: duplicate management, complex catalog optimization
PrestaShop: category structure, performance, international SEO
WooCommerce: architecture, content, WordPress technical optimization
Objective: increase your sales, improve your profitability, and make your site essential in your sector.
Contact me for a quick diagnosis and a clear action plan.
English
Fluent
Spanish
Native or bilingual
French
Native or bilingual
Can work on-site
Lyon (up to 50km), Paris (up to 50km), Genève (up to 50km), Grenoble (up to 50km), Saint-Étienne (up to 50km)
Experience
- VISICREASenior SEO ConsultantCONSULTING AND AUDITSJanuary 2018 - Today (8 years and 5 months)Lyon, FranceVISICREA supports SMEs in their online visibility strategy by boosting their website to the first page of Google.
- CASEOSEO Consultant then Head of SEO Referencing ProjectJanuary 2015 - January 2018 (3 years)Geneva, Switzerland• - Managing a team of writers• - Deployment of internal site networks• - Management of key accounts
- Formation ZennoposterZennoposter TrainerJanuary 2015 - Today (11 years and 5 months)Trainer on the automation software Zennoposter. In-person (groups) and individual training (on zennoposter.com/)
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Education
- QASEO CertificationSEOCAMP2019Certification officielle du SEOCamp
Certifications
- QASEOSEOCamp