Freelancer profile translated to English.
Back to original languageAbout Florent
I am a digital strategy consultant, webmaster, and web project manager. 🚀
With a degree in business, I have been a website publisher since 2003 and a freelancer since 2009.I support my clients(Agencies, SMEs, startups, and entrepreneurs) **in the creation or redesign of their website**, enabling them to improve their online visibility, increase their revenue, and gain efficiency.
What I offer:
- Creation or redesign of your website:Whether it's a showcase site, a professional site, or an online store, I put my expertise as a web developer and WordPress specialist at your service.
- Integration of custom features:e-commerce, portfolio, blog, payment modules, appointment booking, multilingual...
- **As a webmaster**, I guide you in using your website and online store.
A Custom, Effective, and Scalable Website!
✅ My offer is designed to adapt to both your projects and your budget. You will benefit frompersonalized supportat every stage, ensuring a result that exceeds your expectations.
✅ I useWordPressto build your site, offering you a fast, flexible, popular, and SEO-optimized platform.
✅ For e-commerce sites, I integrateWooCommerceto create a high-performing and secure store.
✅ To create modern and mobile-friendly designs, I use Divi, to showcase your business.
✅ I can adapt to your specific tools and platforms and assist you with marketing, SEO, social media....
🎯 My goal:to offer you trusted support, ensure maintenance, and evolve your site according to your needs.
Contact me 🤝
I encourage you to contact me to discuss your project.
I will be happy to answer your questions!
French
Native or bilingual
English
Fluent
Remote only
Primarily works remotely
Experience
- Freelance🚀 Web Project Manager & Digital Marketing | 👨💻 Digital Strategy Consultant for Businesses 🛒 Retail & E-commerce SpecialistDecember 2009 - Today (16 years and 6 months)Website Creation
- Design and development of custom websites (HTML/CSS)
- Web integration using Wordpress + Divi platforms
E-commerce Online Store- Selection and configuration of e-commerce platforms (Shopify, WooCommerce, PrestaShop, etc.)
- Catalog organization for intuitive navigation (categories, filters, sorting)
- Integration of responsive customer service (online chat, email, phone)
Referencing and SEO- Optimization for natural referencing (SEO)
- Setup and monitoring of traffic statistics to evaluate and improve performance
Online Marketing and Advertising- Development of marketing strategies tailored to the project, based on market research
- Creation and management of advertising campaigns on Facebook Ads, Google Ads (SEA)
- Monitoring of advertising campaign performance and analysis for adjustments and improvements
Automation and CRM- Management of campaigns and newsletters via Mailchimp for promotions, cart abandonment recovery, and new product announcements
- Automation of marketing processes for time and efficiency gains (Ontraport...)
Digital Strategy and Digital Transformation- Digital strategy consulting to optimize online presence
- Integration of digital technologies into the company to improve efficiency, agility, decision-making, and customer experience
IT Assistance and Maintenance- Technical support to ensure the continuity and security of online services
- Analysis of marketing actions and proposal of improvement areas
- Pareto MontréalMerchandiserRETAIL (SMALL BUSINESS)December 2012 - September 2013 (9 months)Montréal, CanadaImplementation and visual merchandising of attractive strategies respecting the brand's planogram.
- MJC des CarrésComputer TrainerFebruary 2010 - June 2011 (1 year and 4 months)Annecy-le-Vieux, FranceDuring my professional experience, I had the opportunity to train groups of 10 people on various IT-related topics. Over 30 sessions, I developed and led interactive courses, covering aspects such as programming basics, cybersecurity, and information system management. My approach focused on practice and progressive skill acquisition, allowing participants to solidify their knowledge in a strong and lasting way (I hope).
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Education
- BTS Management "Sports Store Specialization" in Work-Study Program with Quiksilver FranceCNPC - Pau2005management, retail
Certifications
- Mailchimp Foundationsmailchimp2024
- Take Your First Steps with Google AnalyticsSkillShop2024