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Florent MertzFM

Florent Mertz

Graphic designer and photographer

€200/day
Paris, FR
3-7 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Florent

Hello! I have been a freelance graphic designer and photographer for almost 5 years.


Visual identity, branding, packaging, or art direction: I help you give your brand character with designs intended to capture attention and tell a story. My training in strategic planning and brand strategy allows me to consider a multitude of elements related to your sector when carrying out your projects.

In photography, I enjoy playing with light, angles, and atmospheres to enhance a product, a team, or a universe. My approach is simple: beauty, but above all, meaning. Each project is designed to be aesthetic, effective, and aligned with your objectives.

If you are looking for someone who combines creativity and strategy, we should get along well. Let's talk about your project!
  • French

    Native or bilingual

  • English

    Fluent

Remote only
Primarily works remotely

Experience

  • Centdegrés
    Assistant Brand Strategist
    September 2024 - Today (1 year and 9 months)
    Paris, France
    Creation of brand platforms for ex-nihilo brands.
    Conception of brand platforms for existing brands.

    Strategic trend monitoring.
  • Armée de Terre
    Team Leader in Combat Company
    October 2021 - Today (4 years and 8 months)
    Versailles, France
    5 high-intensity combat exercises, 2 operational missions in civilian areas (Operation Sentinelle). Support for the HR department for recruitment. Support for the regimental communication department.
  • EssenceMediacom France
    Junior Strategist for Google France
    September 2023 - September 2024 (1 year)
    Levallois-Perret, France

    - Strategic analysis: evaluation of media opportunities to land the communication strategy for various Google products in the French market.
    - Market monitoring and insights: conducting various strategic monitoring and market benchmarks for Google (in English).

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Education

  • Master of Mass Communication
    Conservatoire National des Arts et Métiers
    2023
    Master, Master Communication, innovation et planning stratégique.
  • Bachelor's degree in Information and Communication, specializing in humanity and diversity of languages, Information and communication
    Institut Catholique de Paris
    2023
    Licence infocom spécialité humanité et diversité des langages, Information et communication

Skill set

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