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Florent LecerfFL

Florent Lecerf

Coach for VSE & SME Leaders

€900/day
Nantes, FR
3-7 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Florent

Gaining perspective to regain clarity.

I am a coach for VSE and SME leaders who ask themselves this question: "How can I regain clarity when I don't have a minute to think?"

After 11 years advising hundreds of VSE and SME leaders, I've observed a consistent pattern: the best leaders are those who step back. Not those who run the fastest.

The problem? No one gives themselves that space. We wait until we're at our breaking point.

LATITUDE COACHING: two formats to regain clarity

1. Regular individual sessions (1-2 times/month)
Long-term support. You come with your strategic challenges, your doubts, your important decisions. I challenge you. I help you see what you don't see when you have your head in the handlebars.
Result: you gradually gain clarity, you move forward on your real issues.

2. 24h Hiking Coaching (intensive format)
When you REALLY need to gain perspective. We leave the office, we walk in nature, we disconnect completely. In that space, clarity returns.
Ideal for: clarifying a complex situation, challenging an important decision, generating new perspectives.

Why it works:

Walking activates brain areas that are inactive behind a desk
Nature creates the mental space you no longer had
Structured support transforms this clarity into action
Who I am: Former BU Director after 11 years at Uptoo. I now coach leaders towards clarity, not towards more advice.

Ready to regain clarity? Let's talk.
  • French

    Native or bilingual

Can work on-site
Nantes (up to 50km), Paris (up to 50km), Aix-en-Provence (up to 50km), Lille (up to 50km)

Experience

  • LATITUDE.COACH
    Coach for VSE & SME Leaders
    January 2026 - Today (5 months)
    Nantes, France
    LATITUDE.COACH: supporting VSE and SME leaders towards strategic clarity.

    Two formats to meet your needs:

    đź§  Regular individual sessions (1-2 times/month) to challenge your decisions over time (video, in-person, or forest format)

    🥾 24h Hiking Coaching (intensive format) to disconnect completely and gain perspective

    After 11 years advising hundreds of leaders, I've realized that the best decisions are never made behind a desk.

    🎓 In intensive coaching training
    🎯 Specializing in VSE & SME leaders
    Leadership Coaching Individual Coaching Team Coaching Professional Coaching Group Coaching
  • CrĂ©ation d'entreprise
    High-Performance Coaching for VSE & SME Leaders
    April 2025 - January 2026 (9 months)
    France
    After 11 years at Uptoo advising hundreds of VSE and SME leaders, I left my position in April 2025 to create something aligned with my values: freedom, impact, power.

    I am developing a radically different coaching approach for VSE and SME leaders.

    My findings after 2,473 meetings with leaders:
    → The best strategic decisions are never made behind a desk
    → Leaders lack space to gain perspective
    → Clarity emerges from reflection, not urgency

    What I am developing:
    A unique support format that combines my field experience, high-performance coaching methods, and a context that no one uses... but that changes everything.

    🎓 In training: Excellence Coaching Academy + Vincent Lenhardt's concepts
    🎯 For whom: VSE and SME leaders seeking clarity
    🚀 Launch: end of January 2026
  • UPTOO
    Business Unit Director - Partner
    September 2023 - March 2025 (1 year and 6 months)
    Nantes, France
    Management of a Business Unit of 8 people:

    👉 1 Team Leader
    👉 3 Senior Account Managers
    👉 3 Senior Account Executives
    👉 1 Junior Account Executive

    Scope: €4.810M in revenue
    Team Management Business Development Sales Negotiation

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Education

  • Mastering Social Selling
    Maîtriser le Social Selling
  • Excellence Coaching Academy + concepts
    Excellence Coaching Academy
    Excellence Coaching Academy

Skill set

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