Freelancer profile translated to English.
Back to original languageAbout Florent
Independent Art Director — Design, Photo, Film & Brand Strategy
Independent for 18 years, I design and manage brand visual identity from start to finish: graphic design, photography (reportage and studio), film production, motion design, website creation, social media content, and communication strategy.
In concrete terms, I do the work of an agency, alone. On the same project, I can define the brand identity, shoot the product, film a brand movie, build the website, and frame the content strategy — which guarantees rare visual consistency and great responsiveness, without the back-and-forth between providers.
Co-creator of the Bulk workshop, I developed there a sharp knowledge of high-quality printed matter — choice of papers, finishing, printing processes, production monitoring — a know-how that I integrate into every branding project, from packaging to publishing.
Photography is a natural extension of my work as a designer: it allows me to produce the necessary images myself for a coherent artistic direction — packshots, portraits, field reports, atmosphere shots — without depending on an external provider or breaking the visual continuity of the project.
Mobile in France and abroad, bilingual in English, I am as comfortable with studio shooting as with on-site filming or long-term strategic support for a brand.
What I can bring you
Global Branding (visual identity, packaging, graphic system)
Reportage & Studio Photography
Film Production & Motion Design
Website Design
Social Media Content Creation
Communication Strategy & Tool Support
French
Native or bilingual
English
Native or bilingual
Can work on-site
Bordeaux (up to 50km), Paris (up to 50km)
Experience
- Agence Romeo ArchitectureArt Director / PhotographerARCHITECTURE AND URBAN PLANNINGJanuary 2020 - Today (6 years and 7 months)Paris, FranceThe Romeo Architecture agency entrusted me with the redesign of its visual identity, as well as all of its B2B communication materials such as client books, business cards, stickers, notebooks, and tote bags.I also created the website and carried out long-term reporting on the agency's various ongoing or completed projects.All of these resources are transformed for the creation of communication content for Instagram / Linkedin. I manage the editorial line as well as the graphic production of the different posts.
- Château Haut-BaillyPhoto / Video / Content CreationWINE AND SPIRITSJanuary 2017 - Today (9 years and 7 months)Bordeaux, FranceI am carrying out a long-term mission with Château Haut Billy to document the life of the vineyard, the cellar, and the development of the Château. A photo/video mission that is transformed through motion design or video editing. The highlights of the year are imagined in correlation with the Château's editorial line to produce the vintage film and content for social media.
- atelier bulkCo-founder / Art DirectorARTS AND CRAFTSJanuary 2015 - January 2019 (4 years)Bordeaux, FranceI co-founded the Bulk printing workshop, responsible for the visual enhancement of the printing company's know-how. Design / photo / self-promotion projects.Human resources management and company structuring.
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