Freelancer profile translated to English.
Back to original languageAbout Florentin
Data analyst with initial training in management and multiple experiences: consulting agency, B2C, and software publisher. Helps clients or collaborators with decision-making through the implementation of data collection, processing, analysis, and presentation skills.
French
Native or bilingual
English
Native or bilingual
Can work on-site
Paris (up to 50km)
Experience
- ContentsquareData AnalystSOFTWARE PUBLISHINGJanuary 2019 - May 2021 (2 years and 4 months)Région de Paris, FranceContentSquare is a user experience analysis and optimization platform for brands that want to understand how users interact with their websites, mobile apps, and applications.
- Rue Du CommerceData AnalystOctober 2017 - January 2019 (1 year and 3 months)Région de Paris, France- Deployment of Google Analytics, training and support for business units on the tool. Production of analyses and scorecards for marketing (acquisition, CRM), UX, and e-merchandising teams.- Creation of dashboards for monitoring e-commerce KPIs and marketing campaigns.- UX analyses on various site attention points. Production of reports as part of a tunnel task force.- Responsible for the JavaScript container: installation and update of tags, monitoring of third-party scripts, implementation of RGPD privacy, contribution to the web performance optimization project in collaboration with front-end teams.
- 55 | fifty-fiveData Analyst AssociateOctober 2015 - April 2016 (6 months)fifty-five helps brands leverage their data to increase marketing, advertising, and sales effectiveness. We help businesses collect, enrich, and activate their data to find new customers, foster engagement, increase conversion, and drive sales across online and offline channels. We work with our clients to achieve these goals using a combination of consulting, software, and managed services. Co-founded by former Google executives, fifty-five has offices in Paris, London and Hong Kong.
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Education
- Master of Science in ManagementESSEC Business School2016- Enseignements fondamentaux en Finance, Stratégie, Marketing, Comptabilité, Contrôle de gestion ; cours suivis en Entrepreneuriat, Évaluation Stratégique et financière, Propriété Intellectuelle, Management Culturel, Création de sites web. - Diplômé de la Chaire Strategic Business Analytics (ESSEC – Accenture) : Préparation aux fonctions Business Analytics au sein des sociétés de Conseil, des secteurs financiers, pharmaceutiques, des télécommunications, de la grande distribution, des produits de grande consommation, ou des métiers du web. Enseignements théoriques et opérationnels en Business Analytics, Big Data, Strategic Marketing, Supply Chain & Operations Analytics. Applications et études de cas : Mars Inc., données Etalab, association caritative. - Participation au programme Création d'un Produit Innovant : programme d'innovation et d'intrapreneuriat utilisant les méthodes du design thinking, en partenariat avec l’École Centrale Paris et Strate École de Design.
- Certificate of Dramatic StudiesConservatoire à Rayonnement Régional de Cergy-Pontoise2016