Florentina Marna

AMOA / Business Analyst consultant specializing in IARD insurance, I support insurers, expert firms, brokers, mutuals, and insurtech players in their transformation projects, optimization of claims processes, and evolution of business tools.

My strength: a rare dual expertise.

On one hand, 12 years of field experience in property damage claims: home, professional, buildings, water damage, fire, storm, natural disasters, theft, liability, legal protection. I have managed, reviewed, and supervised complex, sensitive, and multi-party files, with a concrete understanding of business constraints, conventions, user pain points, and client expectations.

On the other hand, a true project and digital culture developed through my entrepreneurial activity: structuring user journeys, UX, automation, no-code tools, functional writing, prioritization, product logic, and continuous improvement.

What I can do for you:

→ Gathering, analysis, and formalization of claims business needs

→ Writing functional specifications, user stories, statements of work, and scoping documents

→ Interface between business teams, MOA, MOE, product, IT, and end-users

→ Preparation and management of business acceptance testing: test cases, test plans, anomaly qualification

→ Optimization of claims processes, user journeys, deliverable quality, and operational pain points

→ Change management support: documentation, workshops, user guides, harmonization of practices

I primarily work on topics related to IARD claims, property damage, compensation, claims management tools, insurer extranets, customer journeys, and digital transformation in the insurance industry.

I don't just bring a theoretical AMOA perspective: I know the field, the cases, the emergencies, the operational constraints.