Freelancer profile translated to English.
Back to original languageAbout Florent
I help product teams transform complex systems into simple, adopted solutions ✨
My 20 years in digital have allowed me to work in development, UX research & design, entrepreneurship, and team leadership. For 12 years, I managed a UX & development agency, supporting over 100 teams, startups, scale-ups, and large corporations in implementing user-centered approaches and managing the development of their SaaS platforms.
My guiding principle: making things simpler than they appear, with an iterative, pragmatic, and grounded approach.
I am particularly motivated by projects that have a positive impact on society and the environment.
French
Native or bilingual
English
Fluent
Can work on-site
Lyon (up to 50km)
Experience
- EDF, Production NucléaireLead Product Designer freelanceENERGY AND UTILITIESNovember 2025 - Today (7 months)Lyon, France
- Confidential project in nuclear power plant maintenance activities
- Leading a discovery phase: workshops, user interviews, business surveys
- Co-construction of the product strategy: scope, job map, target journey
- OchelysLead Product DesignerDIGITAL AND ITJanuary 2012 - December 2024 (12 years and 11 months)Lyon, FranceLead Product Designer Consultant
- Leading design teams at major clients (Interflora, GL events)
- Definition of user-centered KPIs and implementation of quantitative UX monitoring
- Implementation of UX Discovery methods (interviews, tests, surveys, etc.)
- Rapid prototyping (Figma) for workshops and user testing
- High-fidelity design (Figma) for complete SaaS platforms and mobile applications
- Management and mentoring of UX Designers at our clients' sites and internally
- Personal conduct of over 700 user tests and interviews
- Ergonomic audits, co-design workshops, user flows, experience maps
SaaS Platform Product Management- 120 clients, complex business applications across all industries
- Product Management support, roadmap definition, prioritization
- OKR definition and implementation of monitoring tools with clients
- Direct management of the development of 50+ platforms developed by Ochelys
- Implementation of agile and user-centered methods during development
Founding Manager- Business development from €0 to €500k annually
- Recruitment and management of a team of 6 people
- nPerf, DegroupTest.com, DegroupNews.comHead of Web TeamTELECOMMUNICATIONSJanuary 2008 - January 2012 (4 years)Lyon, FranceProduct Management
- Roadmap management for 2 public-facing websites in the Telecom sector
- DegroupTest.com (1M visits/month) & DegroupNews.com (350k visits/month)
- KPI definition, audience and service monitoring and improvement
- User research (testing) and user data monitoring
- Launch of bonabo.fr, a new site with an improved conversion rate of 50%
Team Management- Management of a web team of 6 to 10 designers and developers
- Team recruitment, internal training, quality monitoring
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Education
- Master's Degree in Psychology, Networked WorkÉcole Centrale Lyon & Université Lyon 22015Études des facteurs humains, évaluation UX, psychologie, ergonomie, cognition
- Master's Degree in Psychology, Management of OrganizationsUniversité Grenoble 2 & Université Lyon 22011Acceptation des technologies, entretiens et enquêtes, gestion du changement
Certifications
- Professional Scrum Master IScrum.org2023
- Web Quality Master Level Expertopquast2022