Florent Giraud

Founder of the company Tarotgraphe, specializing in the restoration and artisanal production of ancient tarot cards for collectors, I was responsible for creating the brand by defining its identity and developing its online presence from scratch.

I designed and structured the complete visual identity of the brand (logo, graphic charter, universe, etc.), ensuring the creation of a coherent, identifiable image faithful to the artisanal and historical universe of the project.

In parallel, I developed and managed the brand's digital presence on social networks (Instagram and Facebook) as well as on the website (Squarespace): defining the editorial line, creating visual content (Photoshop, Inshot, Canva), and writing content (educational posts, blog articles).

Today, Tarotgraphe has a solid and engaged community on Instagram, generating a hundred likes within hours of content publication (@tarotgraphe).

My work also included implementing visibility strategies, integrating SEO basics for Instagram and the website, as well as competitive analysis to adjust positioning and enhance brand attractiveness. I contributed to promoting niche products and building a reputation in the field through content that was educational, aesthetic, and engaging.

This experience allowed me to develop a comprehensive approach, combining branding, content creation, digital strategy, and attention to detail, serving a high-end and demanding universe where the customer is king.

Within the Sowell group, specializing in hotels and tourist residences (3 and 4 stars), I contributed to the development of the digital presence of several establishments, adapting communication to different quality levels. I participated in the creation of visual and written content for social networks (Instagram, Facebook), highlighting customer service, locations, and services offered, while respecting the specific image of each establishment.

I also took part in editorial planning, content publication, and community animation, with a particular focus on engagement and brand consistency. My role also included an SEO optimization dimension for certain web content, as well as competitive analysis to adjust communication and enhance the attractiveness of offers. This experience allowed me to develop communication tailored to various target audiences in a demanding sector where image and perceived quality are essential.

Within the cultural department of the Bouc-Bel-Air town hall, I participated in the implementation and promotion of the town's cultural events. I designed print and digital communication materials (posters, flyers, visuals for the web and social media), ensuring their clarity, attractiveness, and consistency with the institutional identity.

I was also involved in the operational organization of events, particularly through public reception and on-site coordination, contributing to ensuring a smooth and high-quality experience. In parallel, I handled the creation and administrative follow-up of distribution contracts with speakers and artists.

This experience allowed me to develop skills in visual communication, event organization, and administrative management, in a demanding environment where rigor, versatility, and a service-oriented approach are essential.