Freelancer profile translated to English.

Description

🌐Finance Executive | Strategic Advisor | Transformation Leader

With over 10 years of experience in finance, accounting, and management control, I specialize in helping companies optimize their financial strategies and drive sustainable growth. My journey has taken me from auditing to management control and finally to CFO positions, where I leverage my deep expertise to guide companies through complex financial landscapes across diverse fields such as AdTech, consulting, industry, logistics, hospitality, and SaaS.

🎯 Key Strengths:

Financial Strategy: Crafting financial roadmaps that align with business objectives, supporting scalability and resilience.

Cash Flow Optimization: Ensuring financial fluidity and mitigating risks by balancing profitability with liquidity.

Project-Driven Insights: Providing a project-focused financial approach, helping companies navigate change and seize new opportunities with a strategic and practical mindset.

I am passionate about supporting decision-makers seeking clarity and control in their financial operations, especially in rapidly evolving industries.

Fluent in Spanish, French, English, and Catalan.

📩 Let's connect if you are seeking guidance on financial analysis, strategic planning, or business transformation.

Languages

Spanish
Native or bilingual
French
Native or bilingual
English
Native or bilingual
Catalan
Fluent

Workplace preferences

Remote only

Primarily works remotely

Iter Advisors
Fractional CFO
February 2024 - Today (2 years and 4 months)
Empowering SMEs to grow with financial clarity and confidence / SaaS / Consulting / Advisory / M&A / Fundraising

CFO for:
- €2M revenue Marketing Agency. Implemented a reporting system, a new financial ERP (Pennylane) and raised non-dilutive cash, helping the company achieve its growth objectives. Monthly financial reporting, management control and accounting.

- €4M revenue Hospitality. Implementation of monthly reporting and cash reporting, allowing the holding company to understand the situation. Increase new mortgage debt to allow growth. Successfully achieve a multi-year contract with a tour operator with an annual price increase. Monthly financial reporting, management control and accounting.

- €4M revenue company connecting retailers, manufacturers, and end customers through customer product reviews. Implementation of Payhawk, Pennylane and third-party relationship to review the billing process to comply with regulation and adapt to growth over the last 3 years. Monthly financial reporting, management control and accounting.

- €8Mn AdTech company, handling day-to-day finance and administration. Point of contact with third parties for non-dilutive funding and assisting the company in its objectives to attack new markets. Monthly financial reporting, management control and accounting.

- Web 3 Start Up developing a digital collectibles platform and building a solid business model for fundraising for its GTM launch.
PACCOR
Senior Controller
October 2021 - February 2024 (2 years and 4 months)
Barcelona, Spain
I started at Paccor in October 2021 to reset and rebuild a failing controlling department. We had to rebuild the department from scratch to meet the group reporting deadline and be able to provide reliable information to the general manager and directors.

I was responsible for the group reporting of financial and operational KPIs. During my tenure, we went from constantly asking for extra time to report to reporting on time or ahead of schedule.

We also implemented a new forecasting model, to be able to provide rolling 1-month, 3-month, and 12-month forecasts to adapt production planning and cash management.

After a year, I was also asked to manage the company's ERP and data visualization because data quality was the weak link in controlling.

I self-taught myself the principles of SQL through the internet (W3 schools and Lemur data) to understand our DWH and ERP/MES interactions.

We went from having a useless data visualization tool (qlikview) to a powerful tool to help decision-making by fixing all the procedures and functions that have been updated in years.
VIIA
Controller
May 2019 - October 2021 (2 years and 5 months)
Barcelona, Spain
Financial manager of a joint venture between Spanish forwarder Primafrio and french train forwarder VIIA. Implemented from scratch the financial department. Responsible for preparing the quarterly board.
Also been assigned the implementation of cost controling of a train terminal for the train is loaded and unloaded. Went from a cost + margin process to public cost for each operation by revising all the operation and assigning cost of personnel and operation to each process.

terminal went from a cost center to an independent profit center