Freelancer profile translated to English.
Back to original languageAbout Florent
When I was little, I wanted to be a surgeon, physicist, chef. And then one day, I decided to write books. They told me it was a dead end, that I didn't have any talent. They told me a lot of nonsense.
So I ended up explaining to algorithms and companies seeking meaning how not to bore the world with empty content.
I've been around web editorial for 17 years.
I've seen all the trends come and go, from filling in stupid keywords to the current invasion of soulless robots. I know the Google bestiary by heart, Hummingbird, Panda, and all their friends.
My specialty? Structure. One that stands firm, whether for a 180-page redesign or for building a fence.
And then one day, I met surgeons. I wrote their content, I went to the operating room, I did exciting things. So since then, I've put this obsession with structure to the service of a sector that desperately needs it: the medical field.
Medical, my superpower.
University hospitals, general hospitals, private clinics, health facilities, and practitioners are in a lamentable state.
They have excellent healthcare teams but websites that are borderline ridiculous:
- Service presentation pages of 80 words;
- Non-existent pathology pages;
- Unindexed PDFs;
- No Schema.org, and so on.
Google systematically demotes this anonymous content. And now generative AIs that answer patients in their place—citing their competitors, sometimes from outside France.
This is where I come in.
I produce medical content that Google indexes, that ChatGPT and its friends cite, and that patients actually read.
Editorial strategy, health SEO writing, optimization for generative AIs—with a doctor validating, schema.org structuring, and an editorial line that lasts.
But I'm not just limited to health: I write about everything, all the time.
My brain is still a total mess.
French
Native or bilingual
English
Conversational
Spanish
Basic
Italian
Basic
Remote only
Primarily works remotely
Experience
- BeaujoliaFounder and GEO SEO ConsultantCONSULTING AND AUDITSMay 2026 - Today (3 months)Lyon, FranceBeaujolia is a structure founded to meet several demands:
- Taking charge of LLMs and AI tools for individuals and professionals;
- Personalization of AIs, definition, description of personalization skills, instructions for optimized AI operation;
- Production of content quality audits, SEO, AEO, GEO for companies and institutions, recommendation of solutions for improvement;
- Production of schema.org, json-ld tagged texts for passing LLM filters.
- MediscribeFounder and Editorial DirectorMEDICALApril 2026 - Today (4 months)Lyon, FranceMediScribe is a company for the medical field.Public health recommendations advocate for users to take charge of their health. Economic directives recommend the deployment of solutions:
- Ambulatory shift. Users must be able to rely on therapeutic education content to understand emergencies and to know precisely the steps of their medical-surgical care. These therapeutic education sheets are contextual, signed by the practitioner, secure and meet E-E-A-T and YMYL criteria to pass all Google and LLM filters;
- Invest in the overall care pathway rather than in buildings;
- Precise and localized zoning of health needs. Each region and sub-region has particular needs that ARS, CLS, and CPTS must meet.
I analyze the existing situation through in-depth audits, confronting it with the missed revenue.I produce medical content that Google indexes, that ChatGPT cites—and that patients actually read.Editorial strategy, health SEO writing, generative AI optimization. For clinics, institutions, and practitioners who have finally understood that an invisible website heals no one. - MadcatsWeb writer, editorial and SEO advisorDIGITAL AND ITMarch 2020 - January 2022 (1 year and 9 months)Lyon, France
Madcats is a human connection.
A great team with whom I collaborated on numerous diverse projects.- SEO web writing and optimization of the creative studio's clients' websites;
- Various editorial advice;
- Implementation of editorial calendars, distribution of articles on social networks (Facebook, Instagram, and LinkedIn);
- Development of global strategies on LinkedIn.
- Facebook Ad Manager, Social Media.
Reviews
Recommendations
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Education
- Baccalaureate in Economics and Social SciencesLycée Claude Bernard Villefranche sur Saône2002
- Bachelor's Degree in HistoryUniversité Lyon II2006Naissance de l'Islam
Certifications
- Inbound MarketingHubspot Academy
