Freelancer profile translated to English.
Back to original languageAbout Florent
My conviction as a Product Designer?
A visually perfect product is useless if it doesn't solve a real user problem or if it's technically impossible to implement.
Coming from graphic design (BTS + Licence Pro), I quickly understood that an interface is not just about its aesthetics. For 8 years, I have been continuously evolving – from Webdesigner to UX/UI Designer, to Product Designer – with an unchanged approach:investing in the long term to design coherent products, from problem definition to delivery.
What excites me is the balancing act: arbitrating daily between a creative vision, technical constraints, and the real needs of users, where the answers are never obvious.
My specialty?
A role of educator and communicator. **I often act as the primary guarantor of UX culture in organizations where it is still to be built**:
- At Homair Vacances (since 2023): First formalized Product Designer. I am structuring the user research process (Product Discovery, Service Design) and behavioral data analysis (Contentsquare Certifications), educating the Product, Marketing, and Dev teams.
- At Richardson (6 years): Starting as a web designer, I infused the UX/UI approach project after project, eventually co-leading the complete redesign of the main website with an external agency.
My expertise?
- End-to-end Product Design
- Product Discovery & Service Design
- Behavioral Data (Contentsquare) & User Research
- UX Evangelization & Team Alignment (Product, Marketing, Tech)
Let's discuss your product challenges! 📩
French
Native or bilingual
English
Fluent
Remote only
Primarily works remotely
Experience
- HomairProduct DesignerHOSPITALITYMay 2023 - Today (3 years and 3 months)Aix-en-Provence, FranceFirst formalized Product Designer within the company.My mission is to instill an end-to-end product approach and structure the UX culture among the Tech, Product, and Marketing teams.🎯 Major Projects & Achievements:
- Complete redesign of the Homair website: Global design of the new web and mobile experience, focused on clarifying the offer, visual immersion, and conversion rate optimization. Development of a Design System with Storybook to harmonize interfaces and facilitate future maintenance.
- Complete redesign of the Booking Funnel: End-to-end design (option selection, participant forms, and payment gateway) and multi-brand harmonization (Homair / Tohapi) through the implementation of an advanced Design System based on Figma variables.
- Launch of "Smart Itineraries" (Roadtrip Packages): User research, design iterations, and concept testing for the launch of a new offer of all-inclusive itineraries and vacations.
- Digital Compliance & Accessibility (RGAA): UX leadership following the accessibility audit to improve the site's compliance rate (page structures, contrasts, interface components).
🔬 User Research & Data:- User Research & Tests: Organization and facilitation of user testing sessions (in-person and remote) with reports in the form of infographics on friction points and priority UX/UI actions.
- Behavioral Data: In-depth analysis of user journeys and session recordings via Contentsquare (certifications obtained) to guide design decisions with data.
My current objective is to optimize the entire booking funnel, from improving the presentation of product information for campsites and accommodations, to optimizing navigation between campsite pages. I am also initiating the development of the brand's digital branding through the creation of animations. - Raptus CorpusFounder & Artistic DirectorCULTUREMarch 2020 - Today (6 years and 5 months)Marseille, FranceAn event association promoting the Metal scene in Marseille, we organize a monthly concert with international bands. As Artistic Director, I am in charge of Raptus Corpus's image on social media, mainly on sponsored stories or reels to bring visibility to events. The posts themselves depend on the artistic direction of the bands.
- RICHARDSONUI/UX DesignerE-COMMERCESeptember 2018 - May 2023 (4 years and 8 months)Marseille, FranceJoined as a Web Designer, Iprogressively evolved my scope over 6 years to structure and establish the UX/UI approachwithin the company. A demanding hands-on experience where I learned to balance creative vision, business realities, and technical constraints.🎯 Major Achievement:Co-direction of the complete redesign of the main website. Co-piloting this strategic project end-to-end with an external digital agency (Marsatwork), from the scoping phase to final delivery.🛠️ Key Missions & Skills:
- UX Research, Data & Scoping: Auditing implemented solutions, identifying friction points, and challenging them. Participating in research phases, understanding user needs, and defining business requirements. Conducting user tests, defining personas, and validating hypotheses through A/B Testing and Tree Testing.
- Design & Prototyping (Figma): Defining and optimizing all user journeys. Designing digital interfaces (web and mobile) from low to high fidelity. Prototyping user journeys and feedback through Pixel Perfect interactive mockups.
- Design System & Industrialization: Designing a complete UI Kit for internal teams to ensure graphic consistency and lay the foundation for a Design System structured in Atomic Design. Ensuring overall consistency across all brand touchpoints.
- Delivery & Project Monitoring: Ensuring development testing before production deployment. Daily task management, project monitoring, and ticketing via Jira.
- Acculturation & Evangelization: Progressive awareness-raising of internal teams on UX culture across all digital projects (e-commerce, internal tools).
- Web Design & Identity: Guarantor of the brand's visual and graphic consistency across its various digital touchpoints during my early years.
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Education
- Professional License, Communication Activities and Techniques, Web Creation specializationAix-Marseille University2018Licence Professionnelle, Activité et Techniques de Communication option Création pour le web
- BTS, Graphic DesignADEF CFBT2017BTS, Design graphique