Freelancer profile translated to English.

Description

Do you invest in Google or Facebook Ads, but your acquisition costs are soaring and your profitability is stagnating?

You lack the time and expertise to manage your campaigns, and you're afraid of burning your budget in vain?

Look no further.

My goal is simple:

transform every euro you invest into profit.

As aMedia Buyer specializing in Meta and Google Ads, I don't just "launch ads". I build, optimize, and scale profitable and predictable acquisition systems for your business.

What we will implement together to make your results take off:

🎯 Complete Audit:

In-depth analysis of your current advertising account and correction of your tracking (Pixel, Conversions API, Google Tag Manager) to have 100% reliable data.

🚀 Tailor-made Strategy:

Structuring of your campaigns according to your market (Lead generation, Info-products).

🧪 Intensive Testing:Creation and continuous A/B testing of your audiences, your visuals (creatives), and your copywriting to find what converts best.

📈 Optimization & Scaling:

Weekly management of your budget to drastically reduce your CPA and maximize your ROAS.

📊 Total Transparency:

Clear weekly reporting. You always know exactly where your money is going and what it's bringing you.

Why trust me?

After managing tens of thousands of euros in advertising budget and supporting 9 companies in various sectors, and collaborating with 2 agencies, I have developed a method based on Data and buying psychology. My approach is ROI-driven: if an ad is not profitable, we cut it. If it is, we scale it.

💬 Ready to make your acquisition take off?

Contact me directly on Malt to discuss your project. We'll have a first free 15-minute chat.

Industry field of expertise

Languages

French
Native or bilingual
Italian
Native or bilingual
English
Basic

Workplace preferences

Remote only

Primarily works remotely

AGEP
Media Buyer (Agency)
April 2026 - Today (4 months)
⚙️ Advanced Setup & Tracking

- Technical Structuring:Meta and Google Ads (Search) account architecture.
- Tracking & Data:Meta Pixel, Conversions API (CAPI), and Google Tags integration
- Audience Strategy:Advanced segmentation, HubSpot CRM, Retargeting, intent-based keywords, and strict exclusion management.

🚀 Continuous Monitoring & Optimization

- Multichannel Management:Daily budget allocation between Meta and Google Ads.
- Performance : Results-oriented management focused on key KPIs (CPL, CPA, ROAS).
- A/B Testing : Continuous testing (creatives, copy, Landing Pages), audience rotation to combat ad fatigue, and bid optimization.
Meta Ads Google Ads Campaign Campaign Management Tracking Data Analysis
Hypnosessentiel
Media Buyer Google Ads
HEALTH AND WELLNESS
April 2026 - Today (4 months)
Google Ads campaign management

- Campaign creation and structuring
- Tracking and conversion monitoring setup.
- Performance optimization
- Results analysis and reporting
Google Ads Campaign Google Tag Manager Google Ads Account Management Tracking Reporting
Lumière et Hypnose
Media Buyer Google ADS
February 2026 - Today (6 months)
Google Ads campaign management
- Campaign creation and structuring
- Tracking and conversion monitoring setup.
- Performance optimization
- Results analysis and reporting
Google Ads Campaign Google Ads SEA Google AdWords Tracking Google Tag Manager

Check out Florent's experience

Louisa

Prestataire de confiance, je recommande les yeux fermés - Louisa chibikh

Reviewed on 6/6/2026

When you're a freelance therapist, you have neither the time nor the skills to manage your online visibility - and you can't afford to entrust it to just anyone. With Florent, I got exactly what I was looking for: someone responsive, available, who explains without jargon and adapts to my world (hypnotherapy, well-being, sensitive clientele). No need to follow up, deadlines are met, and you feel real technical mastery behind it. What convinced me the most: the results. More visibility, incoming contacts, an online presence that finally reflects what I truly do. I recommend without hesitation to all independent practitioners in care and well-being, or even in other sectors, who want to delegate their digital to someone serious.

Valérie

Hypnothérapeute indépendante - Lumière & Hypnose

Reviewed on 3/7/2026

Thank you Florent for your availability and professionalism. The campaigns launched are effective and are already bearing fruit! I will not hesitate to call on you again and recommend you.

Hamza I. and 9 other people have recommended Florent

Agatha Frydrych

Backend Java Software Engineer

4.7

(3)

Baptiste Duhen

Fullstack developer

4.6

(4)

Amed Hamou

Senior Lead Developer

(2)

Audrey Champion

Web developer

4.3

(3)

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Media Buying Meta Ads & Google Ads
shaperoom
2025
Grâce à cette formation, j'ai acquis une maîtrise complète de la publicité en ligne : Élaboration de stratégies sur-mesure : Je sais définir des plans d'action publicitaires pertinents et alignés sur vos objectifs business (génération de leads, ventes e-commerce, notoriété). Maîtrise opérationnelle des plateformes : Je suis parfaitement autonome pour structurer, lancer et gérer des campagnes performantes sur Meta Ads et Google Ads (ciblages, gestion budgétaire, A/B testing des créatifs). Pilotage par la donnée : Mon approche est analytique. Je m'appuie sur les indicateurs de performance clés (ROAS, CPA, CTR) pour interpréter les résultats, prendre des décisions éclairées et optimiser continuellement votre retour sur investissement.

Google Ads
Google Digital Academy
2025
Google Ads Consultant Google Ads Account Management Google Ads SEA Google Ads Editor Google Ads Campaign

Florent De Sousa Carvalho

Media Buyer (Meta/Google) Generate more Leads ⚡

About Florent

Experience

Reviews

5.0

Quality

5.0

Deadline

5.0

Communication

5.0

Louisa

Valérie

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